Responsibilities** **
Strategy & Campaigns** **
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Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
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Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).
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Translate business objectives into effective customer journey, funnel, and touchpoint concepts.
Performance & Management** (Focus)**
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Continuously monitor the performance of key KPIs (e.g., Conversion, ROI, ROAS, CAC).
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Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).
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Prepare reports and presentations for management and stakeholders.
Content & Channels** **
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Responsible for content strategy, editorial planning, and channel-appropriate implementation.
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Manage SEO and SEA activities, including keyword and performance strategy.
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Ownership of digital channels and domains, ensuring a consistent brand message.
Collaboration & Innovation** **
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Close collaboration with brand, sales, product management, design, and IT teams.
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Manage external agencies, freelancers, and tool partners.
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Actively monitor digital trends and (Marketing and AI) tools, integrating them pragmatically.