BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a System Business Analyst - 121 Apps (m/f) in Warsaw
PURPOSE
This role leads the implementation and support of the 1‑2‑1 application, enabling structured one‑to‑one consumer engagement in offline channels. The Business Analyst translates business needs into effective, compliant digital solutions across CRM, loyalty, and connected touchpoints, working closely with business teams, global IT, and external partners.
KEY RESPONSIBILITIES
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Lead implementation and support of the global and local 1‑2‑1 application across markets in scope.
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Translate business requirements into clear technical specifications and delivery plans.
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Ensure effective integration between the 1‑2‑1 application, CRM platforms, and other consumer touchpoints.
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Coordinate global, regional, and local vendors to ensure quality, timely delivery, and contract compliance.
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Manage and resolve application‑related issues impacting users or business operations.
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Ensure compliance with global Digital Marketing Technology policies, security, and governance standards.
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Collaborate with local and global IDT Digital Marketing teams and represent the function in business forums.
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Perform business analysis activities supporting both project delivery and BAU operations.
KEY RELATIONSHIPS
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Business Unit Digital Marketing teams
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IDT local, regional, and global leadership
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Global Technology Services, Architecture, Marketing, and IDT Security teams
SKILLS & EXPERIENCE
Required
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Strong communication and analytical skills with the ability to translate business needs into technical solutions.
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Experience with consumer‑facing digital platforms (B2B and B2C).
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Working knowledge of CRM platforms (e.g., Salesforce, Salesforce Marketing Cloud, HubSpot).
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Understanding of integrations, application lifecycles, cloud concepts, and mobile platforms (iOS/Android).
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Experience working in cross‑functional, international environments.
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Supplier and vendor management experience.
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Fluent English.
Preferred
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Salesforce CRM configuration or documentation experience.
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Familiarity with field force or in‑person consumer engagement tools.
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Experience with Jira, Azure DevOps, or similar tools.
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Exposure to eCommerce platforms (Magento 2, Shopify).
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Interest in digital technology, cybersecurity, or application development.
What we offer you?
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We offer a market leading annual performance bonus (subject to eligibility)
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Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
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Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
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You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
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We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.