VP, Head of International Marketing

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

International markets are one of Axon’s biggest growth engines across the law enforcement and defense segments. As Head of of International Marketing, you will own the end-to-end marketing strategy, storytelling, and go-to-market execution for Axon across priority global markets outside the U.S.

You will lead a distributed international marketing team spanning CAN, EMEA, the UK, LatAm, and APAC, partnering closely with regional sales leaders to grow demand in global markets and deliver against ambitious pipeline and bookings targets. You will also be accountable for scaling localization and creative systems so that Axon shows up as a trusted, locally relevant public safety technology brand in every international market we serve.

This is a highly strategic, hands-on leadership role that sits at the intersection of marketing, sales, product, and customer. You will shape Axon’s presence around the world, and how quickly we can translate that presence into measurable pipeline and revenue.

What You’ll Do

Location: This role is based out of our Frankfurt or Madrid locations. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Reports to: Senior Vice President, Marketing
Direct Reports: 15


Lead a High-Performing International Marketing Team

• Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact-driven results, and execution at the highest possible level.
• Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets.
• Coach and develop the team to build on their strengths, address growth areas, and elevate their performance.

Lead and Evolve International Marketing Strategy

• Own and continuously refine Axon’s international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high-opportunity regions.
• Ensure alignment with Axon’s broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline.
• Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets.
• Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon’s ecosystem in locally relevant ways across customer segments and regions.
• Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets.
• Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives.

Partner Deeply with Cross-Functional Leadership

• Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and LatAm, aligning on key market priorities and sales opportunities.
• Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics.
• Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact.
• Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data-driven decisions.

What You Bring

• 8 years of experience in SAAS marketing with specialized expertise in international markets—ideally in public safety or technology—including leading marketing for U.S.-based companies expanding into international markets, especially in Europe.
• Proven track record marketing and selling cloud-based solutions.
• Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution.
• Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced, ever-evolving environment.
• Data-driven mindset with a focus on measurable impact and performance.
• A true player-coach mentality, balancing strategic leadership with hands-on execution.
• Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales, Product, Marketing, and Customer.
• Track record of managing and executing integrated marketing programs across digital, events, creative, and demand generation.
• Experience with international government, regulations, and public affairs.

 

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.