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Help Us Build the Future of Financial Products for Allegro Users!
Join one of the fastest-growing FinTech in the region! We’re on a mission to launch and scale new financial products that millions of Allegro users, across the CEE region, will love. To make it happen, we’re looking for a Senior Growth Specialist who lives and breathes acquisition, product growth, and performance marketing. This isn’t a typical marketing role. You’ll sit at the intersection of product, data, sales and marketing, driving initiatives that boost user acquisition, activation, and retention. You’ll experiment, optimize, and scale what works - with the ultimate goal of turning bold growth targets into reality.
You’ll be responsible for initiating, managing and coordinating marketing activities dedicated to credit products (Allegro Kapitał) for Partners (merchants) operating on Allegro.
Your main responsibilities:
Own growth KPIs: drive user onboarding, sales conversions, and optimize funnel performance
Lead acquisition efforts within Allegro platform and across external channels (Google Ads, FB Ads, performance campaigns, partnerships, affiliate, SEO, and more)
Analyze & optimize product flows, landing pages, and onboarding journeys to maximize conversions
Experiment and iterate: run A/B tests, measure impact, and scale winning ideas
Work cross-functionally with product, analytics, marketing and design teams to co-create product improvements that drive growth
Leverage data to identify trends, risks, and growth opportunities — and turn them into actionable strategies
Craft and optimize messaging across paid ads, own media, landing pages, emails, push notifications, and in-app comms
Collaborate with Allegro’s marketing teams to amplify campaigns and align on performance goals
Design and run user stimulation programs (e.g. coupons, discounts, referral campaigns, loyalty incentives) to boost activation, engagement, and retention
This is the right job for you if have:
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5+ years of experience in performance marketing, project/product management or user acquisition - ideally in fintech or e-commerce, but we’re also open to candidates from SaaS, digital agencies, or other fast-growing digital industries where you’ve driven measurable product growth
Proven track record of scaling products through user acquisition and optimization
Hands-on experience with digital media - Google Ads, Facebook Ads (Meta), or other paid channels
Strong understanding of digital funnels, conversion rate optimization, and performance metrics
Comfortable making data-driven decisions and running experiments
A startup mindset: resourceful, curious, and focused on results over process
Excellent collaboration and communication skills - able to influence product and business strategy
English (B2/C1) and Polish
Bonus points for
Experience in financial services marketing or sales
Knowledge of retention strategies - marketing automation, CRM, or retention strategies
Experience with brand building activities like ATL campaigns
Familiarity with UX/UI optimization
Product management related with financial services
Experience as a product owner in financial institutions
B2B experience
What we offer:
Well-located office in Poznań (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms),
A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers),
English classes that we pay for related to the specific nature of your job,
Working in a team you can always count on — we have on board top-class specialists and experts in their areas of expertise,
A high degree of autonomy in terms of organizing your team’s work; we encourage you to develop continuously and try out new things,
If you want to learn more, check it out for yourself
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