VP Brand Creative B2C & B2B - Premium Brands (F/M/X)

1. Brand Creative Vision & Identity Leadership

• Define and maintain a distinctive creative vision for each brand, ensuring a seamless expression across the entire guest journey—from inspiration to post-stay engagement.
• Lead the development of each brand’s full identity ecosystem—including visual identity, tone of voice, brand personality, motion design, and all brand collaterals—ensuring coherence, distinctiveness, and scalability across touchpoints. (including Website)
• Establish and uphold art direction and creative standards, ensuring consistency across all communications and brand expressions to reinforce brand equity.
• Lead the continuous evolution and governance of brand websites, ensuring alignment with the brand platform, tone of voice, and overall look & feel, while positioning all digital content as a cohesive and consistent expression of the brand.

2. Integrated Campaigns & Guest-Centric Storytelling

• Lead the development of full-funnel brand campaigns, grounded in guest insights, cultural trends, travel behaviors, and competitive hospitality landscapes. (multi touchpoints)
• Craft compelling Full Funnel briefs and storytelling platforms that inspire travel, elevate brand perception, and drive both awareness and conversion (including all channels and OTA environments).
• Curate and direct a best-in-class ecosystem of agencies, creators, and storytellers to deliver impactful campaigns across all guest-facing channels.
• Developp the content CRM Campaign (design system, tone, messaging framework, Look & Feel)

3. Content Ecosystem alignement

• Oversee the development of a cohesive content ecosystem ( 360° assets), ensuring alignment across brand storytelling, digital platforms, social media, partnerships, and loyalty programs.
• Drive the creation of scalable and adaptable brand assets (campaigns, templates, motion, editorial content) to support global and local market needs.
• Ensure consistency and quality of messaging and creative assets across all paid, owned, and earned channels, strengthening brand visibility and engagement.

4. Creative Governance, Innovation & Performance

• Lead global creative governance, ensuring alignment across regions, brand teams, and partners while enabling local relevance and cultural nuance.
• Champion innovation by integrating emerging technologies, data, and new content formats to enhance premium hospitality storytelling.
• Define and track performance metrics, adopting a test-and-learn approach to continuously improve brand impact, guest engagement, and commercial outcomes.

5. Web, app and direct digital brand experience

• Partner with Digital, E-commerce, UX, and Content teams to shape the brand experience across web and app touchpoints
• Ensure the brand is expressed consistently and powerfully in direct digital environments, from inspiration to conversion
• Influence content architecture, landing pages, merchandising, campaign integration, and storytelling across brand-owned platforms
• Contribute to improving the user journey, conversion quality, and content effectiveness in partnership with enterprise teams
• Champion a guest-centric view of digital journeys, balancing brand expression, simplicity, and commercial performance

6. Leadership, Stakeholder Management & Budget Ownership

• Lead, inspire, and develop cross-functional and creative teams, fostering a culture of excellence, collaboration, and innovation across global and regional structures.
• Manage key internal and external stakeholders—including brand teams, agencies, and strategic partners—ensuring alignment, clarity, and high-quality execution.
• Oversee budgets and resource allocation, optimizing investments across campaigns, content, and creative development to maximize brand impact and return on investment.