Global Director Integrated Brand Marketing – Midscale & Economy Brands (F/M/X)

1. Campaign Development & Integration

• Translate brand strategies into clear campaign narratives & frameworks
• Lead the development and launch of new campaigns
• Promote the use of AI solutions for content creation and localisation

2. Campaign Continuity & Amplification

• Contribute to the rollout & amplification of key campaigns across regions
• Ensure consistency of messaging and assets across regions
• Ensure alignment on timelines, assets’ list, and priorities

3. Cross-Functional Alignment

• Ensure clear communication and alignment across stakeholders : Brand teams, Full-Funnel teams, Regions, All Accor and Publicis
• Facilitate collaboration in a matrix organization

4. B2B Communication Support

• Support Sales teams on B2B communication topics
• Help identify needs & contribute to relevant creative asset development