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Holistic strategic direction and continuous development of corporate communications in alignment with company objectives
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Overall responsibility for Corporate, Consumer, and Internal Communications
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Strategic advisory and positioning of the Management Board and Senior Leadership Team, including the development of core corporate narratives
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Development and management of integrated communication strategies across all relevant channels and stakeholders
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Close, aligned collaboration with Zalando’s communications department
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Overall responsibility for steering and further developing press and media relations, as well as building and maintaining key stakeholder relationships
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Responsibility for communication in critical situations, including the management of company-wide crisis communications
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Overall responsibility for the PR-driven execution of ABOUT YOU events (e.g. fashion shows), including media relations and stakeholder management
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Steering and quality assurance of key communication content and formats (e.g. communication strategies, press materials, internal formats, executive communications)