We are looking for a new member of the team as we are expanding our portfolio.
The Brand Manager describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations.
Responsibilities:
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Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets.
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Works effectively within the matrix, including the IFT and BT as appropriate; proactively represents functional and IFT interests, collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to deliver high quality programs to attain market share and market sales goals.
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Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
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Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs
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Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
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Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
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Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
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Keep regular In-field team’s training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs, communicate strategy and service their issues.
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Identify areas for own development and work with management to pursue.
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Other duties as assigned by manager.