Working Student Audience Strategy & Activation (All Genders)

At Zooplus, Audience Strategy & Activation is evolving from campaign-based targeting to decision-led, reusable audience building blocks that power CRM, onsite, app and paid media creating end-to end user experiences across 25+ markets. 

We are looking for a Working Student to support the Audience Management & Strategy function in Marketing Intelligence department building scalable, data-driven audience frameworks — supported by our Customer Data Platform (CDP) and internal data products. 

This is an opportunity to work at the intersection of data, growth and marketing technology. 

1. Audience Building & Activation Support 
 

• Support creation of reusable audience logic (e.g. lifecycle segments, category propensities, brand affinities, churn risk groups) 

• Assist in preparing audience exports and QA checks 

• Help document audience definitions and governance rules 

• Support activation across CRM, paid, onsite and app platforms 
   

2.Data & Insights Support 
 

• Help analyze audience performance and activation results 

• Work with SQL-based outputs and validate data consistency 

• Support testing & experimentation documentation 

• Identify data gaps or manual bottlenecks in the process 
   

3.Process & Governance 
 

• Maintain audience documentation in Jira 

• Ensure clean handover between stakeholders (Marketing, Product, Engineering) 

• Support automation initiatives to reduce manual audience creation 

What We're Looking For 
 

• Currently enrolled in Business, Marketing, Data Science, Economics or similar 

• Strong analytical mindset (comfortable with Excel; independent SQL querying skills) 

• Interest in CRM, CDPs and marketing technology stack 

• Structured, detail-oriented and process-driven 

• Curious about how marketing and activation work at scale 
   

Nice to Have: 
 

• Experience with data layers, data products, CRM and CDP tools (e.g. Braze, Tealium, Salesforce or similar) 

• Exposure to segmentation or A/B testing 
   

What You'll Learn 
 

• How scalable audience management works in a multi-market e-commerce company 
• How decision-based segmentation enables cross-channel activation 
• How data products power growth decisions 
• How to move from manual campaign targeting to reusable audience frameworks via empowering decisions between marketing, product and engineering stakeholders