Client Management:
- Build and maintain strong, long-term relationships with partner brands.
- Serve as the primary point of contact for key partner accounts.
- Understand partner objectives and translate them into effective, data-driven media strategies focused on clear ROI.
- Lead key strategic meetings with partners and internal teams.
Media Planning and Campaign Management:
- Work closely with partners to devise co-branded media strategies that deliver against mutual objectives.
- Collaborate with creative, in-house offline, digital, and analytics teams for flawless campaign execution.
- Define and coordinate media and creative briefs with partner brands.
- Coordinate the strategic response to briefs with our in-house offline, digital, onsite, and CRM teams.
- Define and refine processes and workflows for all co-branded campaigns.
- Monitor media performance, utilizing strong data literacy to analyze results, optimize campaigns against partner KPIs, and maximize ROI.
- Ensure all campaigns are delivered on time and within budget.
- Work with internal teams to develop and implement best practices for all co-branded activity, from audience definition through to advanced measurement.
Collaboration:
- Build and manage strong working relationships with our in-house media teams and partner brands.
- Provide guidance and oversee the work of junior account managers to ensure team success and development.
- Work closely with cross-functional teams within the marketing department to ensure seamless coordination and execution of campaigns across the entire customer journey.
- Foster a collaborative environment across different business areas to achieve strategic objectives.
- Act as a liaison between co-marketing, vendor management, creative, online marketing, and onsite teams, providing regular updates on campaign strategy and media plans.
Communication and Reporting:
- Present campaign performance and detailed ROI analysis to partner brands.
- Use data and insights to provide actionable recommendations for campaign optimizations and budget reallocation.
- Manage the post-campaign analysis (PCA) process, identifying key insights to inform future campaign strategies and drive continuous improvement.