Senior International Strategy & Expansion Manager (m/f/d)

YOUR MISSION

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

Over the past year, we have launched 10+ new markets, both within Europe and beyond. We are now leveraging this momentum to make yfood a truly global brand — expanding across Europe, the Middle East, Asia, and soon the US.

As a Senior International Strategy & Expansion Manager, you will be part of the team driving yfood’s global growth and establishing the brand in new markets. Working closely with the Head of International Expansion, you will take on early ownership of individual markets — from strategic development and operational rollout to full P&L responsibility.

You will shape yfood’s international strategy — from market analysis & pricing strategies to business case modeling, bringing structure and insight into every growth decision.

Also, you will collaborate with distributors and local partners to build new markets, ensure sustainable growth, and strengthen yfood’s global presence.

Your Responsibilities

• Take full ownership of market expansion and day-to-day operations in close alignment with the Head of International Expansion

• Develop go-to-market strategies and identify, evaluate, and onboard local distribution partners

• Build scalable structures and processes to support international growth

• Support negotiations, contract development, and commercial (P&L) steering

• Collaborate cross-functionally with internal teams (Marketing, Supply Chain, Finance, Product) to ensure smooth market launches

• Conduct ongoing market analyses, evaluate performance data, prepare reports and derive strategic & actionable recommendations

In a Nutshell

This role is perfect for someone with a consulting background who thrives on structure and analysis — but is now ready to build something from the ground up. You combine strategic thinking with entrepreneurial drive, work data-driven, and never lose sight of pragmatic execution.

WHAT YOU NEED TO SUCCEED

• Excellent academic degree (Master’s or equivalent) in Business Administration, Economics, Management, or a related field

• 2–3 years of professional experience, ideally in strategy consulting, high growth startups or another high-performance environment

• Strong analytical and strategic thinking skills combined with a structured and data-driven working style

• Entrepreneurial mindset with solid commercial acumen and a high degree of ownership

• Hands-on attitude — you don’t just plan, you execute and make things happen

• Passion for internationalization and building new markets from scratch

• Excellent communication skills (C1) in English & German (additional languages are a plus)

• Willingness to travel internationally when required

WHAT DRIVES US

We’re a little different, and that’s exactly what makes us who we are:

• Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer a sports allowance, workshops and campaigns (e.g.breathwork, yoga) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.