Brand & Innovation Head Germany

Main responsibilities

Managing an end-to-end Consumer and shopper engagement journey for the German business, responsible for the category growth teams including Brand management, CMI, Digital, Media, Innovation, Consumer/HCP and Shopper activation overall. For global brands in cooperation with the global brand teams and for local brands with a total end-2-end approach.

• Owner of the portfolio strategy (together with local GM and global brand teams), managing resources to deliver above market growth for local brands and in alignment with global brand GMs for global brands. Encourage/ foster the development of a challenge mindset within the category growth teams to drive innovation and profitable market share growth within the respective country.
• Continuously identify future skill sets and mindsets required to win today and in the future.
• Innovation pipeline planning for local brands, in collaboration with global brand teams and global brand GMs(responsible) for Global Brands
• Member of German Leadership Team representing Marketing in Germany and to help drive company culture, strengthen values, and assist with further alignment with the global Opella business model.
• Modelling annual execution, promotion and launch plans
• Challenge the status quo from marketing and innovation perspective
• Strong Collaboration with Sales Force, digital/e-commerce, cross functional teams (medical, regulatory…) and global teams
• Lead, evaluate and ensure implementation country strategic Growth plan in order to ensure  a successful end-to-end approach at the POS
• Focus on the achievement of above market growth & sales / profitability objectives.
• Lead digital and media teams to design and execute digital/media plans harmonizing the category inputs
• Ensure best in class collaboration with global GMs - responsible for Global Brands

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People Management Mindset

• Develop and foster a culture of "can do" and challenger mindset with strong ownership and responsibility and focus on sustainability and digital savvyness
• Lead the Marketing teams, coach, challenge, monitor and evaluate the team performance to ensure a highly energized and motivated team.

About you

Education and professional Experience

• Business or scientific background, Bachelor degree, MBA is a plus
• Minimum +12 years’ experience in Marketing (global/local), t/o some years experience in leading teams. Sales experience is a plus.
• Current or previous experience in Consumer Healthcare or FMCG companies (ideally b2b) with proven track record in marketing positions
• International experience  

Competencies  / Leadership

• Proven capabilities to lead a (cross-functional) team in a constantly changing environment excellent communication and interpersonal skills, entrepreneurial spirit, good sense for trends and digital know how,  strong negotiation, issue resolution and decision-making skills  
• Capacity to embark & motivate people in a huge transformation journey
• Empower teams & people
• Strategic, integrative and analytical thinking Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving, Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy

Languages

• Excellent communication and presentation skills (both written and spoken) in German and English. French is a plus

Why choose us?

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Bring the miracles of science to life alongside a supportive, future-focused team.

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