Protective, Business Unit Leader W/M

Within the Winter Sports Equipment Business Unit, our future Protective, Business Unit Leader W/M will be responsible for:

• Developing and executing the long‑term product strategy for the Protective (helmets, goggles, poles, protective) category globally
• Creating seasonal product offerings and marketing concepts that align with the expectations of targeted consumers
• Overseeing the technical development of the product lines
• Coordinating product consistency across categories/brands while meeting category objectives
• Managing and supporting the growth of the product creation team

You will work in close collaboration with Sales, Design, Innovation, Quality, Sourcing Services, Brand Managers, and Subsidiaries.

Main Activities

Strategy

• Based on the brand strategy, develop the category and translate it into SMART objectives for the teams
• Co‑build the long-term business and product strategy in collaboration with the Snowboard and Protective Business Unit Director

Market and Product

• Identify trends, market needs, and consumer and retailer expectations
• Conduct competitive analyses, gather feedback from sales channels, buyers, and markets to support line development
• Design the product offering structure and ensure follow‑up throughout its execution
• Brief, oversee, and monitor innovative projects in collaboration with the Innovation department
• Ensure consumer and commercial relevance of the product offerings
• Validate and follow product briefs with development, design, product, and communication teams
• Ensure the relevance of communication tool briefs accompanying the product offer
• Actively participate in product launches

Business

• Lead the sell‑in process of the product offering with key account managers and subsidiaries
• Contribute to cross‑functional projects both upstream (anticipation) and downstream (communication)
• Evaluate projects and product lines (financial and marketing KPIs)
• Represent category interests to internal stakeholders
• Approve and monitor development budgets

People Development

• Continuously ensure the motivation and development of the team