Principal Engineer (f/m/d) Product Marketing Specialist

To further strengthen our HPC Product Marketing Team (MCU) at our Duesseldorf location, we are looking for a proactive and results-oriented Principal Product Marketing Specialist to play a key role in driving the growth of our next generation automotive MCU product portfolio across global markets.

Key Responsibilities of the Team:

• Support of Renesas Automotive Microcontrollers
• Develop and execute product marketing strategies for our MCU portfolio
• Define product positioning, messaging and differentiation
• Conduct market analysis and competitive benchmarking
• Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products
• Develop and drive market introduction plan (e.g., lead customers, lead market segment/ application, etc.) worldwide
• Drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
• Produce public marketing materials such as whitepapers, press releases, webinars, etc.
• Work with internal 1st and 2nd level support teams for MCU products
• Coordination and effective information exchange with our Renesas global teams