Senior Product Analyst Retail Media & AdTech (m/f/d)

About your tasks:

• Generate deep insights into campaign performance and user behaviour, analysing conversion funnels, ad interactions, and revenue drivers within our retail media ecosystem
• Own and evolve measurement frameworks, including attribution models, incrementality testing, and advertiser ROI tracking
• Drive experimentation in an advertising context, designing and analysing A/B tests for ad placements, bidding strategies, and relevance models
• Build and scale self-service analytics and dashboards for internal stakeholders and commercial teams to optimise campaign performance and audience strategies
• Partner with Product, Engineering, and Commercial teams to define KPIs, tracking concepts, and data models across Retail Media and MarTech use cases