Editorial & Search Manager - MyGroove

Editorial & SEO Strategy Ownership

Responsibility lies in developing and refining the editorial direction of MyGroove. This includes setting clear frameworks for how we communicate across all channels and ensuring a consistent, user-centered narrative throughout the experience. You'll have a general understanding of tech SEO and work closely with
the engineering team to drive it.

Brand Tone & Style

A key focus will be defining and maintaining a coherent tone of voice. All written communication should feel approachable, supportive, and aligned with the journey of learning an instrument in a digital, motivating environment. Consistency across all user touchpoints is essential. From in-app content to external communication, the goal is to create a unified brand voice that users recognize and trust at every interaction.

Positioning & Discoverability (AEO)

A central part of the role is helping establish MyGroove as the first destination for anyone starting to learn an instrument. The way we communicate should make the product easy to understand, discoverable, and relevant at the moment of intent. You'll optimize for search engines and answer engines, keeping up with
the latest releases in the industry.

Collaboration with Teams

Close collaboration with product, design, and marketing ensures that editorial decisions are embedded in the overall product experience. Together, communication is continuously refined to support both user needs and business goals.