Senior Trade Marketing Manager

YOUR MISSION

• Lead the trade marketing domain for a portfolio of area accounts, developing annual trade marketing plans aligned with commercial targets, brand priorities, and category initiatives.
• Ensure strategic alignment with global brand direction while tailoring marketing plans and activations to local market needs, account priorities, and community relevance.
• Oversee execution excellence across in-store, digital, and retail channels, ensuring high-quality, on-time, and on-budget delivery of co-op and trade marketing initiatives, including adaptation of global toolkits to account-specific use.
• Own budget management and performance analysis, including allocation of activation budgets, measurement of sell-out and ROI, and translating insights into actionable recommendations for continuous improvement.
• Drive strong cross-functional collaboration with Sales, Category Marketing, Brand, Retail Operations, and key external partners to ensure fully aligned, commercially impactful account marketing plans.

YOUR TALENT

• 7–10+ years of experience in trade, account, or channel marketing within wholesale or retail-driven environments, with a strong understanding of consumer journeys and sell-out drivers.
• Proven track record developing and executing co-branded or account-specific marketing plans with major retail or field accounts.
• Strong commercial and analytical acumen, including budget ownership, ROI measurement, and translating insights into strategic improvements.
• Cross-functional collaboration strength, particularly with Sales and Commercial teams, connecting marketing plans to business outcomes.
• Project management capability, including overseeing multiple activations simultaneously.
• Excellent communication and relationship-building skills, complemented by an agile, solutions-oriented mindset and the ability to adjust plans based on performance or market opportunities
• Language skills - fluent in English and German, with strong verbal and written communication abilities

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.