(Senior) Director Lifestyle 360 Global Go-To-Market

YOUR MISSION

• Translate BU strategy into a focused global merchandising strategy (incl. range reduction & mandatory range)

• Develop multi‑year franchise and seasonal plans including forecasting and KPI tracking

• Build seasonal playbooks and consumer‑centric global assortments.

• Align Marketing, BU, and Commercial teams to deliver cohesive product stories and distribution plans

• Deliver global frameworks and seasonal execution supported by in‑season analysis and forecasting

• Lead market performance reviews (teardowns, recaps) and drive corrective actions

• Lead, develop, and align the team while ensuring cross-category consistency.

YOUR TALENT

• 12–15+ years of global experience in Merchandising, Commercial Strategy, GTM, or BU leadership

• Proven ownership of global merchandising strategy and transformation initiatives

• Expertise in franchise lifecycle management and range simplification

• Strong commercial acumen across Wholesale, Retail, and eCommerce

• Highly data-driven with deep experience managing KPI frameworks (revenue, margin, ST, GRR)

• Strong senior stakeholder influence and excellent executive communication skills

• Leadership strength with a coaching mindset, consumer obsession, and decisive decision-making.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.