Senior Activation Marketing Manager

YOUR MISSION

• Lead the cluster’s activation strategy across influencer marketing, social media, PR, and events, ensuring alignment with regional priorities, brand direction, and seasonal storytelling
• Drive creator and influencer marketing excellence, including selection, relationship management, briefing, content direction, and optimization of performance and deliverables
• Oversee social media strategy and execution, including content planning, localization of global assets, publishing, community management, and analytics-based optimization
• Lead PR and communications initiatives, managing media relations, sample processes, press materials, agency partners, and all reporting and coverage tracking
• Steer the planning and execution of events and brand activations, ensuring high-quality, on-brand delivery through strong project management, budget oversight, and cross-functional coordination
• Provide cross-functional and team leadership, collaborating closely with internal stakeholders, managing a small activation team, and ensuring structured processes, efficient workflows, and flawless execution.

YOUR TALENT

• 7+ years of experience in influencer marketing, social media, PR, and/or event activation within consumer goods, lifestyle, sports, or fashion industries, with a solid understanding of digital platforms and creator ecosystems
• Proven leadership in creator and influencer programs, including agency management and delivering integrated, multi-channel marketing activations
• Strong expertise in social and PR operations, including content best practices, digital KPIs, media relations, press activities, and sample management
• Demonstrated project management skills, capable of overseeing multiple priorities and ensuring high-quality execution under tight timelines
• Excellent communication, stakeholder management, and relationship-building abilities, fostering alignment across internal and external partners
• Highly organized, proactive, and solutions-driven, with the ability to simplify complexity, drive structured workflows, and ensure operational excellence
• Language skills - fluent in English and German, with strong verbal and written communication abilities

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.