Director Category Marketing  Lifestyle Europe

YOUR MISSION

• Build annual category marketing plans (Prime, Select, MTSP, Core, Kids, Accessories) based on global guidance and aligned with Merchandising, Retail, and E‑com priorities.
• Lead integrated campaign planning and execution across marketing, channels, media, and content, together with clusters and local market teams.
• Develop and adapt activation concepts for key launches and provide always‑on toolkits for wholesale, retail, and e‑commerce.
• Execute category‑led brand experiences and oversee local integrated marketing planning for major brand and product campaigns.
• Guide European markets to drive sell‑in and sell‑through, partnering with Merchandising Sportstyle and Sales to identify opportunities and optimize launch performance.
• Improve channel marketing efficiency, analyze campaign performance, and share insights to strengthen brand and commercial KPIs.
• Lead and develop a high‑performing Category & Marketing team and provide structured category insights to global partners.

YOUR TALENT

• 12+ years of experience in category marketing, brand management, or integrated marketing—ideally within sports, lifestyle, footwear/apparel, or multi‑category environments. 
• Proven experience developing annual category marketing plans across multiple categories with alignment to global direction and commercial functions. 
• Strong background leading integrated campaign planning across media, digital, content, retail, wholesale, and e‑commerce touchpoints. 
• Demonstrated success creating and adapting category‑specific activation concepts, toolkits, and full‑funnel programs for regional and local markets. 
• Experience collaborating closely with Merchandising (Sportstyle), Sales, Retail, E‑com, and cluster marketing teams to drive sell‑in and sell‑through outcomes. 
• Solid analytical abilities evaluating campaign performance, content effectiveness, ROI, and translating insights into clear business actions. 
• Proven leadership experience in building, developing, and managing high‑performing category & marketing teams. 
• Experience working in a multi‑market European environment with an understanding of regional‑to‑local execution flows. 

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.