Global CRM Lead | Content and Automation

You will build and scale a best-in-class global CRM program from the ground up—owning the strategy, operating model, and HubSpot foundation that drive retention, loyalty, and lifetime value across markets. Reporting to the Head of Performance Marketing, you’ll sit at the intersection of data, marketing, and customer experience—turning customer insights into personalized, automated journeys at scale. At PERGOLUX, we move fast, take ownership, and collaborate across borders—guided by Integrity, Ambition, Innovation, Humility, Appreciation, and Unity.

What You’ll Do

• Architect the Growth Engine: Define and execute a global CRM roadmap that prioritizes lead acquisition and conversion velocity, moving prospects seamlessly from initial interest to a closed sale.

• Klaviyo Mastery & HubSpot Integration: Own the day-to-day strategy and execution within Klaviyo (email/SMS/WhatsApp) while maintaining a seamless data sync with N8N to our HubSpot ecosystem to ensure Sales and Marketing are perfectly aligned.

• Full-Funnel Messaging: Design and optimize high-impact lifecycle journeys, with a heavy emphasis on top and middle of funnel nurturing and "abandoned interest" recovery to maximize lead-to-customer conversion rates.

• Strategic Email Testing: Implement a rigorous A/B testing framework (subject lines, templates, send times, and incentives) to constantly improve open rates, CTRs, and revenue per recipient for the local markets.

• Lead Nurturing & Segmentation: Build sophisticated segmentation models based on user behavior and intent, ensuring the right message hits the right lead at the right stage of their PERGOLUX journey.

• Data-Driven Strategy: Set clear KPIs for lead acquisition cost (CPL), funnel conversion rates, and email-attributed revenue, translating raw data into actionable growth strategies.

What You’ll Bring

• Platform Mastery: 5+ years of hands-on CRM experience (e.g., Klaviyo, Braze, HubSpot) with strong admin/configuration skills and a proven ability to own systems end-to-end. You are comfortable with data mapping and hygiene. You understand how Shopify, Klaviyo, and HubSpot interact and can troubleshoot integration gaps independently.

• Data-Driven Lead Scoring: Experience in building and/or maintaining lead-scoring models. You know how to weigh behavioral signals (site visits, engagement, intent) to identify high-value prospects for the sales team.

• AI & Automation Logic: A forward-thinking approach to CRM. You know how to integrate AI tools and webhooks into workflows to automate personalized messaging and optimize internal data processing.

• Full-Funnel Strategic Mindset: You don’t just "send emails"; you architect journeys. You have a background in lead acquisition and nurturing, specifically moving cold leads through a complex, high-ticket purchase funnel.

• A/B Testing Discipline: A "test-everything" philosophy. You are experienced in running rigorous experiments on subject lines, send times, and funnel messaging to move the needle on conversion rates.

• High-Velocity Collaboration: A preference for the energy of a fast-growing startup. You’re excited to work from our Berlin (Kreuzberg) office 4 days per week, collaborating in person to solve complex problems.
  

Benefits

• Outdoor Lifestyle Discounts – Enjoy exclusive discounts on PERGOLUX products.

• Bike Leasing Program – Benefit from a sustainable and cost-effective bike leasing option to support commuting and an active lifestyle.

• Weekly Team-Events, including Breakfasts, Happenings, Summer parties. We always have something happening

How to Apply

Apply via the PERGOLUX Career Page and learn more about us on PERGOLUX LinkedIn.