Performance Marketing Media Buyer (based in Portugal, German speaker)

You will be used to: 

• Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.   
• Be an expert in SEA, SEO, FB, IG, and YouTube marketing. 
• Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth 
• Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth 
• Strategize and execute experiments to continuously improve key metrics across campaigns 
• collaborate with internal (design, product) and external teams on projects to drive growth and efficiency 
• Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign 
• Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights. 
• Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs. 
• Managing multiple campaigns at once, within tight deadlines and A/B testing experience 

Among other things you will: 

• Develop recruitment, engagement and retention paid campaigns to sustain panel’s health, including specific, measurable goals such as churn rate, acquisition cost, retention cost 
• Work on NielsenIQ performance ads team across more than 20 countries and 10 languages 
• Research/recommend “best practices” based on competitive analysis for app ad campaigns 
• Identify opportunities for high impact acquisition, engagement and retention growth initiatives  
• Set up and continuously optimize the performance of Google and Social Ad campaigns 
• Managing Google Ad campaigns including Paid SEM, Display, and YouTube 
• Developing new traffic acquisition and link-bait opportunities 
• Identify conversion rate optimization (CRO) opportunities, and lead testing processes 
• Manage ideation, planning, and execution efforts of CRO special projects 
• Create analytics reports and dashboards to measure campaign performance 
• Ensuring the integrity of our UTM campaign tagging 
• Troubleshooting web analytics issues and making tracking code changes as needed