Growth Lead - Digital Marketing & Performance (all)

ABOUT THE ROLE

As Growth Lead, you will define and execute our global growth strategy with end-to-end ownership across the funnel. Your mission is to drive sustainable lead acquisition, brand awareness, and revenue growth across competitive B2B and enterprise health-tech markets. You will work closely with the leadership team and play a key role in shaping mediaire’s market presence and commercial success.

This role combines strategic ownership with hands-on execution. You bring deep expertise in growth-focused digital marketing and analytics, a strong performance mindset, and a clear understanding of how to scale acquisition, conversion, and monetisation in complex, innovation-driven environments. You thrive in fast-paced settings and are motivated by building measurable impact in a clinically relevant, real-world product space.

YOUR RESPONSIBILITIES

• Define and execute a digital growth strategy aligned with business goals.
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation).
• Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives.
• Plan, launch, and optimise campaigns based on performance, insights, and ROI.
• Manage media planning and marketing budgets across markets.
• Define measurement frameworks and dashboards for key growth metrics.
• Drive A/B testing, attribution, and funnel optimisation to refine growth levers.
• Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go-to-market strategies.
• Coordinate with external agencies and partners as needed.

YOUR BACKGROUND

• Background in Digital Marketing, Economics, Communication, Design, or similar fields.
• Strong experience in digital B2B inbound marketing with clear ownership of lead generation.
• Proven track record in driving lead acquisition, brand awareness, and revenue growth.
• Hands-on expertise in performance marketing, digital channels, and growth analytics
• Experience in B2B, SaaS, and ideally Healthcare, Life Sciences, or Consulting environments.
• Familiarity with startup or scale-up settings.
• Proactive, performance-driven team player with strong ownership mindset.
• Strategic thinker with a hands-on, execution-focused approach.
• Fluent in English and German; Spanish, French, or Italian are a plus.

WHAT YOU CAN EXPECT

• Focus on what matters: At our company, competence, personality, and commitment are more important than formalities or the study program you chose.
• Your Impact: Your work helps make disease diagnosis faster, more precise, and more manageable.
• Your Team: Join a highly motivated, interdisciplinary team with fast decision-making processes and a collaborative atmosphere.
• Freedom to choose: Work remotely or from our office in Berlin-Kreuzberg — whatever suits you best.
• Benefits: Use your personal benefits budget flexibly and choose the perks that suit you best!