Product Marketing Manager (m/f/d)

Your tasks

As a Product Marketing Manager (m/f/d), you will play a key role in connecting product development, brand strategy, and commercial success. You will shape how KoRo products are positioned in the market, develop compelling product narratives, and support both direct-to-consumer (D2C) and retail growth.

In this role, you will develop go-to-market strategies, define product positioning and messaging, and ensure our communication resonates with clearly defined customer segments across all channels and stakeholders. Your responsibilities will include:

• Product Positioning, USPs & Packaging Insights

• Translate product attributes and consumer insights into clear customer benefits and compelling storytelling.

• Define key selling points (USPs) and product narratives that differentiate KoRo products in the market.

• Develop product messaging frameworks and key insights that guide marketing communication.

• Provide input for key product information and claims on packaging, ensuring that the most relevant benefits and differentiators are clearly communicated to customers both on online and on retail shelves.

• D2C Product Launches

• Define key product messages and launch angles that drive customer engagement and conversion.

• Inform the marketing preparation for product launches on KoRo’s D2C channels, including the website and owned marketing channels. Collaborate with advertising, content, SEO, and social teams to ensure consistent product storytelling across all D2C touchpoints.

• Retail Product Pitch Development

• Create compelling product pitch materials to support KoRo’s retail expansion.

• Develop clear product selling stories, category insights, and key product benefits tailored for retail buyers.

• Collaborate with commercial and sales teams to ensure pitches effectively communicate KoRo’s product value and brand differentiation.

• Cross-Functional Collaboration

• Work closely with Product Development, Category Management, Marketing and Commercial teams to align on product communication and priorities.

• Act as the bridge between these teams, ensuring product insights translate into effective market messaging.

Your profile

• 3-6 years of experience in Product, Brand, or Category Marketing with a strong execution track record

• Industry experience in FMCG, Food, D2C, or Retail environments preferred

• Demonstrated success in driving product launches end-to-end

• Proven ability to develop high-impact retail and buyer-facing materials

• Exceptional storytelling and product positioning capabilities

• Expertise in crafting persuasive product narratives and presentations

• Strong ability to translate product features and consumer insights into differentiated customer value

• Highly effective stakeholder management and cross-functional collaboration skills

• Outstanding written and verbal communication skills in English

• Based in Berlin or willing to relocate

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!

• Extensive onboardings which will prepare you for your various and challenging tasks.

• Flexible working hours and home office options to ensure a good work-life balance.

• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.

• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.

• Optimal performance thanks to a modern MacBook.

• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.

• 20 % discount in our KoRo online store.

• Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!