Head of Marketing (New Products)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (New Products) in Finland.

This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive global markets. You will be responsible for defining and executing go-to-market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross-functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long-term monetization. The environment is fast-paced, data-driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high-performing marketing initiatives. This position offers significant autonomy, ownership, and the opportunity to directly impact revenue and product success at a global scale.

Accountabilities:

• Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution
• Lead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives
• Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus
• Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments
• Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion
• Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency

Requirements:

• 5–7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products
• Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV
• Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development
• Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques
• Experience with A/B testing, CRO, and data-driven decision-making
• Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations
• Strategic thinker with a hands-on mindset and strong analytical capabilities

Benefits:

• Fully remote work opportunity
• 28 calendar days of paid vacation per year
• 7 wellness days annually for personal recovery or personal matters
• Referral bonuses up to $5,000 for successful hires
• 50% reimbursement for professional training, conferences, and industry events
• Corporate discounts for English language courses
• Health benefits or annual compensation up to $1,000 gross for medical-related expenses
• Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years
• Internal gamified reward system with redeemable bonuses and team-building perks

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1