Head of Marketing (Mobile)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (Mobile) in Germany.

This role offers an exciting opportunity to lead large-scale mobile marketing initiatives for globally used digital products. You will be responsible for driving user acquisition and revenue growth through data-driven strategies and high-impact campaigns across key performance channels. Working in a fast-paced and highly collaborative environment, you will partner with cross-functional teams across product, analytics, design, and engineering to continuously improve growth outcomes. The position requires both strategic vision and operational leadership, with a strong focus on mobile performance marketing. You will lead and mentor a talented marketing team while optimizing acquisition strategies across international markets. If you thrive in growth-focused environments and enjoy scaling mobile products globally, this role offers a meaningful challenge and significant impact.

Accountabilities:

In this role, you will lead mobile marketing strategy and execution while driving sustainable growth across global markets. Key responsibilities include:

• Develop and execute a comprehensive mobile marketing strategy aimed at achieving significant growth in user acquisition and revenue.

• Lead performance marketing initiatives across major channels including paid media, mobile ad networks, and partner platforms.

• Collaborate closely with product, analytics, engineering, and design teams to enhance user experience and optimize product growth.

• Manage and scale a team of marketing specialists, fostering both operational excellence and creative innovation.

• Oversee large-scale marketing budgets and ensure efficient allocation across core and emerging markets.

• Drive expansion into new markets while strengthening performance in established regions.

• Monitor campaign performance and continuously optimize strategies using advanced marketing analytics and data insights.

Requirements:

The ideal candidate brings strong leadership experience in mobile performance marketing and a proven track record of scaling digital products globally. Candidates should meet the following criteria:

• Proven experience in a senior mobile marketing or growth leadership role.

• Demonstrated ownership and management of monthly marketing budgets exceeding $1M.

• Strong expertise in mobile performance marketing channels such as Google, Facebook, TikTok, and CPA networks.

• Experience working with major in-app advertising partners and mobile marketing platforms.

• Data-driven mindset with deep understanding of key performance metrics such as LTV, CPA, and EROI.

• Hands-on experience with analytics and attribution tools such as AppsFlyer, Firebase, App Annie, or similar platforms.

• Proven ability to manage marketing strategies across multiple apps or digital products simultaneously.

• Excellent communication skills with professional proficiency in English (additional languages are a plus).

• Experience with Web2App acquisition strategies is considered an advantage.

• Strong leadership, strategic thinking, and cross-functional collaboration skills.

Benefits:

This role offers a flexible remote environment and a comprehensive benefits package designed to support professional growth and personal wellbeing:

• Fully remote, full-time position.

• 28 days of paid annual vacation.

• 7 additional wellness days per year for personal time and recovery.

• Referral bonuses of up to $5,000 for successful candidate recommendations.

• 50% reimbursement for professional training, conferences, and industry events.

• Corporate discounts for English language learning programs.

• Health benefits including reimbursement of up to $1,000 annually for medical insurance or healthcare expenses for employees and eligible family members.

• Home office or workspace support, including reimbursement of up to $1,000 every three years for workplace equipment or coworking expenses.

• Access to an internal gamified recognition system where employees can receive peer bonuses and redeem rewards such as merchandise, experiences, or wellness activities.

Why Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether? 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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