This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (Mobile) in Germany.
This is a high-impact leadership role focused on scaling mobile user acquisition and driving substantial revenue growth across global markets. You will shape and execute performance-driven marketing strategies for mobile apps, working at the intersection of data, product, and creative execution. The role requires a strong leader capable of managing large-scale acquisition budgets while optimizing performance across multiple channels and geographies. You will collaborate closely with cross-functional teams including product, analytics, engineering, and design to continuously improve user experience and conversion performance. In this fast-paced, global environment, you will lead a growing team of marketing specialists and directly influence international expansion strategy. This position is ideal for a data-driven mobile marketing expert who thrives in ownership-heavy, growth-oriented environments.
Accountabilities:
- Lead mobile acquisition strategy with a strong focus on performance marketing and scalable user growth across global markets.
- Develop and execute marketing strategies designed to achieve 150–300% growth in users and revenue.
- Manage and optimize large-scale marketing budgets exceeding $1M monthly across multiple acquisition channels.
- Build, lead, and scale a high-performing team of 5+ marketing specialists, ensuring both creative and operational excellence.
- Drive cross-functional collaboration with product, analytics, engineering, and design teams to improve product features and user acquisition outcomes.
- Oversee global expansion initiatives while ensuring stable performance in core markets.
- Design and execute high-impact campaigns across mobile ecosystems to maximize ROI and long-term user value.
Requirements:
- Proven experience in a senior mobile marketing or growth leadership role with ownership of $1M+ monthly marketing budgets.
- Strong track record in mobile app acquisition, particularly in Tier 1 markets.
- Deep expertise in performance marketing channels including Google Ads, Meta (Facebook), TikTok, CPA networks, and mobile ad ecosystems.
- Experience working with global in-app partners and mobile advertising networks.
- Strong analytical mindset with hands-on experience optimizing key metrics such as LTV, CPA, EROI, and retention.
- Proficiency with analytics tools such as AppsFlyer, Firebase, App Annie, or equivalent platforms.
- Experience managing multiple apps or products simultaneously in a fast-paced environment.
- Excellent communication skills in English (B2+) and Russian.
- Web2App experience is a strong plus.
- Strong leadership, strategic thinking, and ability to thrive in high-growth, data-driven environments.
Benefits:
- Fully remote work opportunity.
- 28 calendar days of annual vacation.
- 7 wellness days per year for personal recovery and life management.
- Referral bonuses up to $5,000 for successful hires.
- 50% coverage of professional training, conferences, and industry events.
- Corporate discounts for English language lessons.
- Annual health benefits up to $1,000 for insurance or medical expenses for employees and family members.
- Home office support or coworking reimbursement up to $1,000 every 3 years.
- Provided equipment for remote or office-based work environments.
- Internal reward system with points redeemable for gifts, experiences, and team activities.
How Jobgether works:
We use an
AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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