Trade Marketing & Event Manager (m/f/d)

Your mission

As our Trade Marketing & Event Manager, you’ll be the driving force behind how our brand MushRoots shows up in retail and urban environments. You will bring our brand to life at the point of sale (POS) and beyond -creating activations that turn shoppers into loyal fans.

• Trade Marketing & POS Activation: Own, plan, execute, and improve our trade marketing strategy. Work closely with Key Account Management to develop and implement impactful concepts that drive visibility, trial, and sales directly on the shelf and in-store.

• Customer Insights: Collaborate with the sales team to deeply understand retail customers, shopper behavior, and category dynamics. Translate insights into effective POS campaigns, materials, and activation concepts that exceed expectations and welcome out-of-the-box ideas.

• In-Store Activations & Sampling: Plan and execute tastings, samplings, and promotional activities in supermarkets. Lead and coordinate external agencies and student teams responsible for in-store tastings and activations. Work with Product Marketing teams to also use this as a weekly consumer insights channel to learn about our shoppers first-hand.

• Events, Pop-Ups & Urban Activations: Conceptualize and manage brand experiences beyond retail, including pop-ups, events, and urban activations in collaboration with restaurants and partner locations. Sprinkle the mushroom magic into urban first-mover consumer groups and create real brand fans.

• Agency & Stakeholder Management: Manage and brief external agencies, ensuring high-quality execution of campaigns, activations, and POS materials.

• KPI Tracking & Performance: Define and track KPIs for trade marketing initiatives. Analyze performance across retailers and regions to continuously optimize activations and support sales growth.

• Collaboration: Act as the key link between marketing and sales, ensuring consistent messaging and seamless execution across all touchpoints.

• Check out our MushRoots Instagram to really get our vibe and ambition.

Your profile

• +2 years of experience in Trade Marketing, ideally in FMCG or retail

• Strong experience in POS activation and in-store marketing, ideally in close collaboration with Key Account Management

• Highly proactive, hands-on mentality, and adaptable in a fast-paced environment

• Hands-on experience with sampling, tastings, and field activations, including coordination of external teams or agencies

• Experience in planning and executing events, pop-ups, or urban brand activations (e.g., in collaboration with restaurants or lifestyle venues)

• Proven ability to develop and execute retail-focused strategies that drive visibility and sales

• Strong understanding of retail operations, shopper behavior, and promotional mechanics

• Data-driven mindset with the ability to measure and optimize campaign performance

• Excellent communication and stakeholder management skills

• Fluency in German and English is a must

Our Benefits:

• Work for one of the global innovation leaders in the food industry

• Pro-actively shape and contribute to the future of the company

• Dynamic and diverse mission-driven team from more than 20 different countries

• A fast growing company with exceptional opportunities for personal development

• Flat hierarchies and short decision paths

• Flexible working hours with entitled Home Office days in an innovative and agile working environment 

• Gym Membership, language classes or an attractive alternative from our benefit program

• Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings

• Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees

• Lastly, join us in the journey as we change the food system as we know it!

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Ready to disrupt the food system with us?