- Marketing Lead - ICEYE Germany
- Location: Berlin, Germany
- Department: CEO Office
- Reports to: CEO, ICEYE Germany
- Employment type: Permanent
- Workplace model: Hybrid
- Employment is subject to applicable security screening (incl. SUPO, where required)
Why this role matters:
As a Marketing Lead - Germany, you’ll build and own ICEYE’s German brand and go-to-market presence. This is a hands-on, strategic role: you will create the Germany narrative, translate complex technology into persuasive stories, run GTM programs, manage agencies and events, and ensure local activity is tightly aligned with ICEYE’s central marketing and global brand and local government affairs and operations. Initially you will operate alone and collaborate closely with the local CEO and central marketing team to scale the function.
This role is accountable for establishing ICEYE’s visibility, credibility and pipeline enablement in Germany while protecting brand consistency and aligning with global strategy and templates as set by central marketing. The role will also act as the local marketing lead for public affairs, media and stakeholder engagement in Germany.
We are looking for a builder mindset with bias to action, technical fluency and the ability to tell stories across mediums, events and scale the impact of those.
Who We Are
ICEYE delivers space-based intelligence, surveillance, and reconnaissance (ISR) capabilities to governments and allied nations. This includes sovereign and turnkey ISR missions leveraging ICEYE’s world-leading synthetic aperture radar (SAR) satellite technology, as well as access to data from the world’s largest SAR satellite constellation. These capabilities enable partners to detect and respond to critical changes anywhere on Earth with unprecedented speed and accuracy – day or night and in any weather, supported by ultra high-resolution imagery and high-frequency revisits.
As a trusted partner for defense, intelligence, security, and maritime domain awareness, ICEYE’s near real-time data creates a tactical advantage for mission-critical operations. Designed for dual use, the platform also serves civil protection and commercial users for natural-catastrophe intelligence, insurance, maritime monitoring (including oil-spill detection), and finance, contributing to global security and community resilience.
ICEYE is headquartered in Finland and operates globally across Europe, North America, the Middle East, and Asia-Pacific. We have more than 900 employees, united by a shared vision: improving life on Earth by becoming the global source of truth in Earth Observation.
Your day-to-day responsibilities
- Define and own the German marketing & communications strategy and narrative, aligned with ICEYE’s global positioning and product strategy.
- Translate complex technical and AI-driven products into compelling stories and clear value propositions for German audiences (defence, government, infrastructure, industry).
- Build and execute GTM plans for product launches, solution rollouts and local partnerships to generate demand, support sales and enable channel partners in Germany.
- Create high-quality content across formats: presentations, case studies, white papers, technical narratives, thought leadership, website copy, social and multimedia.
- Create brand awareness in Germany - visual and verbal identity execution - ensuring strict adherence to central marketing brand guidelines and templates.
- Manage PR, media relations, and external agencies (PR, design, events); act as the local spokesperson and media contact when agreed with the Country CEO.
- Plan and run events, demos, industry days and customer workshops (including live demos), and coordinate participation at national trade shows and conferences.
- Measure and report marketing performance (pipeline contribution, leads, engagement, brand metrics) and iterate based on data.
- Coordinate tightly with central marketing for global campaigns, asset-sharing, approvals, and cross-market initiatives; ensure local plans meet compliance and export control constraints where applicable.
- Establish local processes: budget management, agency RFPs, vendor contracts, and workflow to scale the function.
Requirements
Must haves:
- Located and based in Berlin. Able to work on site and represent ICEYE in local meetings and events.
- 6+ years’ marketing experience, with at least 3+ years owning B2B technology/defence/space/AI marketing or product marketing in high-complexity technical sectors.
- Deep fluency in AI concepts and the ability to position AI-enabled products credibly for technical and executive audiences.
- Proven experience in go-to-market planning and execution (launches, demand generation, sales enablement).
- Strong storytelling and narrative skills: able to craft messages for technical decision-makers, procurement, and public audiences.
- Hands-on design appreciation and capability to produce or direct high-quality creative assets (presentations, decks, visual storytelling); experience working with design teams or agencies.
- Excellent written and spoken German and English. Ability to write clear technical narratives in both languages.
- Experience managing agencies (PR, design, lobbying) and external stakeholders; comfortable being the primary contact while coordinating with central teams.
- Data-driven: experience with marketing analytics, pipeline reporting and KPIs to demonstrate ROI.
- Self-starter and operator: able to set priorities, execute independently, and build processes from scratch while working cross-functionally.
Nice to haves:
- Background in defence, geospatial intelligence, space, remote sensing, or adjacent sectors.
- Experience with government procurement cycles and public sector communications in Germany.
- Existing network of German trade media contacts, industry bodies, or relevant associations.
- Familiarity with export control and compliance constraints when marketing dual-use technologies.
Working relationships
- Direct report to the Country CEO - close operational partnership on public messaging, lobbying coordination and stakeholder engagement.
- Day-to-day collaboration with Central Marketing (brand, product marketing, content, design and demand gen), Sales/BD, Program Leads (e.g., RISS), and external agencies.
Other important points
- This role is expected to establish the marketing function in Germany and scale it appropriately (hiring, outsourced partners) in alignment with ICEYE’s investment plan and local operating model. The Marketing Lead must ensure local activities are consistent with ICEYE’s global brand and centralized processes while tailoring the message to the German market.
Application Process
- Initial interview with talent Attraction
- Online Interview with marketing manager
- Case interview with Germany CEO
- References
Working at ICEYE
At ICEYE, you’ll join a diverse and highly engaged team united by the ambition to make the impossible possible. As a global scale-up, we combine speed and ambition with the opportunity to take real ownership from day one. Your growth, wellbeing, and success are a priority—with continuous professional development, training opportunities, and a culture where collaboration is how we win.
How We Work (Our Values)
Make the impossible possible: We set ambitious goals and stay calm under pressure. We bring grit, optimism, and ownership when things get hard, and we keep moving until we find a way.
- Be curious: Go deep, ask questions, listen carefully, and think critically. Understand the “why” behind decisions.
- See the big picture: Stay close to what’s happening across the company so you can make better decisions. Consider how your work affects others.
- Drive effective teamwork: Create psychological safety, invite different perspectives, and build inclusive teams. There are no bad questions.
- Act as one team: We win together. We match tasks to the right owner and stay agile as priorities shift.
- Have fun: What we do matters—and it should be enjoyable. Celebrate progress, take pride in results, and share the wins.
Benefits
Our benefits are designed to support your health and wellbeing—at work and beyond. We keep improving them based on employee feedback, and offerings vary by location. Talent Acquisition will confirm what applies for this role and location during the process.
Our Commitment to Diversity, Equity, and Inclusion
We want ICEYE to be a place where people can be themselves and do great work. Different backgrounds and perspectives make us stronger, which is why we work to create an environment where people feel included, respected, and able to speak up. Whatever your background, we want you to bring your authentic self to the table.
We’re committed to fair, inclusive hiring and equal opportunity. Everyone is welcome to apply. If you need any adjustments or support during the recruitment process, tell us—we’ll do our best to help.