Product Marketing Manager (m/f/d)

About us

We’re the smart Innovation Platform trusted by over 600 global organizations to manage the full innovation lifecycle, from strategic foresight to ideation, tech scouting, startup engagement, and project execution. Our modular, AI-powered software connects strategy with delivery, helping business units align efforts, make smarter decisions, and scale what works across the enterprise. With more than 20 years of experience, a team of over 160 employees, and expert consulting, HYPE enables organizations to make innovation systematic, inclusive, and outcome-driven—reducing costs, driving growth, and building resilience in a constantly changing world.

Your tasks

• Own and continuously refine product messaging and key website experiences to drive conversion and pipeline growth 
• Design and execute product-led marketing initiatives across the full funnel, including adoption, conversion, and expansion 
• Create high-impact product content (e.g., webinars, videos, tutorials) to clearly communicate value and use cases 
• Enable Sales and Customer Success teams with effective collateral, including presentations, one-pagers, and deal-support assets 
• Analyze the customer journey to identify friction points and implement data-driven improvements 
• Monitor market trends and competitive positioning to ensure clear differentiation and compelling messaging 

Your profile

• Professional experience in B2B SaaS marketing, ideally in Product Marketing, Growth, or a related discipline 
• Strong execution capabilities with hands-on experience in campaign development, content creation, and marketing tools
• Demonstrated ability to translate complex products into clear, value-driven narratives 
• Proven track record of effective cross-functional collaboration with Marketing, Product, Sales, and Customer Success teams 
• Analytical mindset with a focus on performance metrics, conversion optimization, and business impact 
• Highly organized, proactive, and results-oriented, with the ability to operate in a fast-paced environment

Why HYPE?

Make an Impact: Help companies shape their future by driving innovation programs that matter
 
Strong Start: Onboard with expert support and learn from a global team of experienced professionals
 
Work-Life Flexibility: 30 days’ vacation, and flexible work schedules
 
Career Growth: Ongoing development and clear pathways to expand your role
 
Collaborative culture: A supportive, inclusive, and international team environment
 
Purpose-Driven Work: Be part of something bigger—accelerating innovation for a better world

Your contact persons

Charline Kocourek and Vanessa Limbach are your contacts in the Human Resources department.
Please apply directly through our applicant tracking system, Personio, on our website. We prefer that you submit your application in English. If you have any further questions, you can reach us at +49 (0) 228 / 2276-0.