Senior Marketing & Conversion Analyst (all genders)

Welcome to Glow25!

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We’re excited to meet you!

These are our current challenges and future goals:

Marketing is a core growth driver at Glow25. We're looking for a Senior Marketing & Conversion Analyst who owns tracking quality, marketing performance visibility, and funnel reporting end-to-end. In this role, you'll work hands-on with GTM, GA4, pixels, SQL and act as the bridge between Marketing, Tech, and Data – ensuring our marketing decisions are grounded in reliable, actionable insights.

This is where we need your support:

• Own our tracking & measurement setup end-to-end: GTM implementation (client + server-side), marketing pixels, GA4 events, and campaign tracking logic – ensuring new campaigns, features, and landing pages are measurable from day one.

• GDPR & consent compliance is your responsibility – you understand how consent mechanisms affect attribution, event tracking, and campaign performance, and align our tracking with legal and technical constraints.

• Analyze marketing performance beyond platform dashboards: evaluate ROAS, MER, CAC, and contribution margin, deep dive into cohorts and CLTV, and connect campaign performance to backend revenue and subscription behavior.

• Map and optimize our webshop funnel – identify drop-offs, quantify revenue impact, segment by traffic source and device, and support CRO initiatives with structured analysis.

• Build reliable marketing data models using advanced SQL and dbt, create actionable reporting, and ensure consistent metric definitions that stakeholders can rely on.

You have the following experience:

• 4+ years working in marketing analytics, ideally in a DTC/e-commerce environment with subscription models and paid traffic dynamics.

• GTM and GA4 are tools you know inside out – from setup to troubleshooting.

• Strong SQL skills and experience with dbt or similar transformation tools come naturally to you.

• Deep knowledge of attribution frameworks, consent-based tracking (GDPR, CMP logic), and funnel/CRO methodology.

• Communicating clearly with both technical and non-technical stakeholders is one of your strengths – paired with a strong ownership mindset in fast-moving environments.

That's something you can look forward to:

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.

• Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.

• Fully equipped from day one. Mac or Windows – you choose what works best for you.

• Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.

• Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.

• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.

• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!

• Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.

• Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.

• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.

• Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.

• Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.

• Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Yay! You've made it this far!

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.