Head of Global Business Analyst & Admin (m/f/d) - Salesforce Marketing & Data Cloud

As the Head of Global Business Analyst & Admin (m/f/d) - Salesforce Marketing & Data Cloud, you lead the Marketing & Data Cloud streams within the global Customer Engagement ecosystem (CRM), with a strong focus on Salesforce Marketing Cloud and Data Cloud.

In this role, you lead and enable a global team of Salesforce Business Analysts and Administrators across a globally distributed platform organization, structured around regional hubs (Europe, US, APAC), ensuring consistent ways of working and the delivery of scalable, standardized, and high-quality marketing and data solutions across regions. You also ensure an effective balance between global platform evolution and rollout execution, enabling sustainable delivery at scale.

You drive solution excellence, governance, and data integrity within the Marketing and Data domain, while enabling your team to collaborate effectively across functions and deliver integrated, data-driven, end-to-end customer engagement solutions.

This role is distinct from Product Ownership: Product Owners are responsible for backlog management, prioritization, and alignment with global strategy, while you ensure functional consistency, solution quality, and adherence to global standards with your team of Business Analysts and Administrators in the Marketing and Data domain.

Major Duties & Responsibilities:

(Digital) Leadership, Mentoring and Enablement

• Lead, develop, and enable a globally distributed team of Salesforce Business Analysts and Administrators across regional hubs (Europe, US, APAC)

• Demonstrate strong digital leadership by effectively leading cross-regional teams, leveraging modern collaboration tools and practices

• Establish consistent ways of working, collaboration models, and quality standards to ensure scalable and harmonized solution delivery across regions

• Create an inclusive, high-performing virtual team environment, ensuring engagement, transparency, and accountability across distributed teams

• Foster a strong team culture and ensure effective communication, alignment, and knowledge sharing across regions

• Enable asynchronous collaboration and efficient decision-making across time zones, ensuring continuity in platform delivery and evolution

Marketing & Data Cloud Platform Excellence

• Own the functional design and continuous evolution of the Marketing & data Cloud stream, ensuring scalable, standardized, and sustainable solutions

• Define and enforce best practices and design principles across marketing and data capabilities (e.g., campaign orchestration, journey design, segmentation, personalization, identity resolution, and data activation)  

• Ensure solutions are designed for long-term scalability, maintainability, and global reuse

• Drive continuous platform improvement, including marketing automation, harmonization, efficiency gains, and adoption of AI-driven capabilities (e.g., Agentforce, predictive audiences, personalization) 

• Act as escalation point for complex Marketing and Data solution topics, ensuring high-quality and consistent design decisions 

• Enable the team to deliver technically robust, data-driven solutions that enhance customer engagement and contribute to overall commercial excellence

Ongoing Program Rollout and Platform Evolution

• Own the orchestration of team capacity and priorities across platform enhancements and global rollout activities, ensuring an effective balance between continuous template evolution and successful deployment across regions

• Provide transparency on resource allocation across regional hubs (Europe, US, APAC), ensuring optimal utilization, clear ownership, and alignment with delivery priorities

• Ensure close alignment with Product Owners, Program Management, and PMO on priorities, timelines, and dependencies, supporting coordinated and efficient global delivery

• Ensure the team is set up to deliver both ongoing platform improvements and large-scale deployments in a scalable and sustainable way

Governance, Data & Performance Management

• Ensure consistent application of global standards, governance frameworks, and architectural principles across all solution implementations

• Ensure alignment with global data models, consent management, identity resolution frameworks, and data governance standards

• Enable seamless integration with adjacent functions (Sales, Customer Service, Technical Service, Platform) and IT, ensuring consistent data flows and a unified customer view

• Ensure data quality, consistency, and integrity across Marketing Cloud and Data Cloud domains

• Enable reporting, analytics, and AI-driven insights to support campaign performance tracking, customer engagement optimization, and continuous improvement

• Define and monitor KPIs related to solution quality, adoption, marketing effectiveness, and operational efficiency

Requisite Qualification & Experience:

• 10+ years of professional experience in the Pharma / Life Sciences industry, ideally within marketing, digital engagement, CRM, or data-driven environments

• 5+ years of experience in Salesforce environments (Marketing Cloud Engagement / Account Engagement, and preferably Data Cloud), with a strong background in solution design and platform capabilities, combined with proven leadership experience

• Proven experience in leading and developing global or cross-regional teams, ideally within a distributed or hub-based setup

• Strong digital leadership capabilities, with experience managing remote teams and fostering collaboration across time zones

• Deep understanding of Salesforce Marketing Cloud (Account) Engagement and/or Data Cloud, including campaign automation, journey orchestration, segmentation, personalization, and data activation

• Strong ability to define scalable marketing and data solution designs and standards within a global platform environment

• Solid understanding of data models, identity resolution, consent management, integrations, automation, and reporting in marketing ecosystems

• Experience working within global governance frameworks and ensuring adherence to standards across regions

• Experience working in agile delivery environments and collaborating effectively with Product Owners (e.g., using JIRA, Confluence)

• Strong analytical and problem-solving skills, with the ability to drive data-informed decision-making and continuous improvement

• Experience or strong interest in leveraging AI-driven capabilities (e.g., Agentforce, predictive audiences, personalization, automation) within CRM and marketing platforms

• Excellent stakeholder management and communication skills, with the ability to influence across business, marketing, data, and IT functions

• Experience collaborating in complex, matrix organizations across functions and regions

• Salesforce Marketing Cloud Admin/Consultant Certification strongly preferred; additional certifications such as Agentforce, Data Cloud, Salesforce Administrator or Sales Cloud are a plus

• Structured, independent, and results-oriented working style

• Fluency in English required; additional languages are an advantage

• Intercultural experience and ability to work in a global environment

• Willingness to travel internationally