Group Lead Generation Operations Manager

Mission

Provide full visibility and stewardship of the global LeadGen strategy and engine, ensuring regions align on the right processes, technologies and workflows to improve funnel performance. This role connects global strategy with local execution and adapts support by region maturity, especially in AI, funnel operations and SDR effectiveness.

1. Owns global–to–local execution

• Maintains a shared, up‑to‑date understanding of what each region (and countries inside) is doing across the funnel (programs, leads, SDR workflows, processes, performance).
• Identifies gaps, bottlenecks and maturity differences country by country, and adapt the way in which the global team supports and assists these markets according to their maturity and level of autonomy
• Defines global reference standards and supports regions in adopting and adapting them consistently, based on local maturity and context.

2. Modernizes the LeadGen tech stack (with AI at the core)

• Leads and enables the shift from basic lead capture to conversation‑based interactions, where customers can be quickly qualified or redirected to a human agent.
• In coordination with the CRM POs, ensures new AI tools are properly deployed, connected and well adopted across regions.

3. Transforms SDR & Telesales workflows

• Asseses SDR/telesales processes in each region.
  Implements modern tools for SDR support (AI assistants, summaries, objection handling, prioritization models).
  • Deploys AI assistants that generate call summaries, follow‑up emails and next steps automatically in CRM.
  • Introduces real‑time objection‑handling prompts to support SDRs during calls.
  • Provides SDRs with dashboards and models that prioritize leads/accounts based on fit, urgency and buying signals.
• Builds global playbooks and ensures SDR performance improves consistently.
  • Creates Global Digital Sales Playbooks with recommended cadences, messaging, objection handling, and asset usage per industry or segment.
  • Defines global SLAs (e.g., time‑to‑first‑touch, follow‑up cadence) and definitions (MQL, SAL, SQL) across all regions.
  • Runs structured coaching and training cycles to drive consistent performance gains.

4. Provides full‑funnel visibility & performance  insight

• Monitors the entire funnel globally: from digital engagement → lead → SDR handling → opportunity creation.
• Identifies what’s working, what’s not, and what needs to change in each region.
• Reports clear, actionable insightsdesigned to support regional decision‑making, highlight best practices and guide prioritization.