Senior Product Marketing Manager - IT Modernization

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?

The Team:

Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams (often deliberately delivering projects as mini teams or co-leads of two), giving back together, and making things as simple as possible. Each product marketer is the CMO of their product domain and focused on four pillars:

1. Defining and executing product positioning, messaging, and launches 
2. Enabling and supporting the go-to-market and marketing teams
3. Informing product strategy
4. Driving product adoption and success.

The Role:

We’re looking for someone who loves products and wants to spend time thinking about, talking about, and working on positioning them. In this role, you’ll be owning  our IT modernization solution offering and broader positioning and messaging, reporting to the Senior Director of Product Marketing for Platform. You will partner with our product leads and GTM leads - and lead our product positioning and go-to-market strategy for solutions at the heart of Celonis’ value proposition.

You’ll work hand in hand with our product teams, our go-to-market teams – think sales and presales – and our marketing team.

The work you’ll do:

Product Positioning: 

• Create product positioning and messaging for global scalability, differentiating our product within the market.

• Craft compelling pitch decks, demos, keynotes, and event sessions tailored to the target audience.

• Be the go-to expert on how our product showcases the capabilities of the Celonis platform.

Market Mastery:

• Utilize sales engagement, market research, and competitive intelligence to dominate the product area market.

• Collaborate with cross-functional teams to define and execute effective go-to-market strategies.

Inform Product Strategy:

• Partner with the product management team to strategize and launch new products, ensuring ongoing adoption.

• Develop a deep understanding of buyer behaviors, criteria, and influencers to inform product strategies.

Product Adoption and Success:

• Understand the product's value proposition and competition, coaching teams on outmaneuvering rivals.

• Work closely with the demand generation team to develop impactful campaigns driving pipeline growth.

• Collaborate with the content marketing team to produce compelling materials such as solution briefs, white papers, blogs, videos, and third-party articles.

• Establish thought leadership by participating in events, social media, press, and industry analyst engagements.

The qualifications you need:

• 10+ years of experience in software product marketing, product management, presales, or consulting, focused on enterprise technology.
• Experienced presenter at conferences, customer briefings, and executive-level discussions.
• Deep expertise in IT modernization across data, AI, automation, cloud, or application transformation domains.
• Proven track record of bringing AI-driven or modernization-focused products to market, including messaging, positioning, and launch execution.
• Comfort engaging with CIOs, CTOs, and IT transformation leaders, with the ability to translate technical concepts into strategic business value.
• Highly analytical and structured thinker, able to synthesize complex concepts, connect ideas across the stack, and articulate clear narratives.
• Proactive owner of cross-functional workstreams, with the ability to drive clarity, alignment, and momentum across product, sales, and marketing.
• Agile, collaborative, and feedback-oriented, able to iterate quickly and adapt in a fast-moving environment.
• Bias for action, with a history of delivering measurable impact through high-quality PMM programs and initiatives.
• BA/BS required; a technical or quantitative degree (Engineering, Computer Science, similar) strongly preferred.

What Celonis Can Offer You:

• Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
• Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
• Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here.
• Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
• Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
• Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
• Collaborate Globally: Join a dynamic, international team of talented individuals.
• Empowered Environment: Contribute your ideas in an open culture with autonomous teams.

About Us:

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Celonis Inclusion Statement:

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:

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