Marketing Lead

We are looking for a hands-on and strategic Marketing Lead to establish and drive Snke's marketing function. You will own Snke's marketing end-to-end — from brand positioning and content creation to campaign execution and building repeatable processes. Reporting to the CEO, you will work closely with Product and Sales to support commercial growth in the global healthtech market.

Responsibilities

• Brand & Strategy - Define Snke's brand positioning, messaging, and value proposition. Ensure a consistent narrative across all markets that reflects the company's mission and differentiation.
• Content & Campaign Execution - Own the day-to-day marketing output — writing copy, developing campaign assets, and managing execution across digital, social, print, and internal channels.
• Product Marketing & Commercial Support - Partner with Product and Sales to translate product innovation into compelling go-to-market narratives, launch materials, and customer-facing content that support pipeline and adoption.
• Corporate Communications - Shape Snke's external presence and internal communications in collaboration with leadership and HR, ensuring consistent storytelling across media and employee channels.
• Marketing Operations - Manage the marketing budget, oversee agency and vendor relationships, and track performance to continuously improve impact and efficiency.