Team and Responsibilities
Own the channel. Drive growth. Scale impact.
For us, YouTube is more than a content channel — it’s a key lever for reach, education, and sustainable growth.
As YouTube Growth Manager, you own the performance of our channel end-to-end. You think in data, optimization, and scalability — and systematically develop YouTube into a true growth engine.
Your focus is on measurable impact: from CTR and retention to watch time, subscriber growth, and clearly positioned content formats.
Your Responsibilities
- You own the YouTube channel performance end-to-end — including growth in subscribers, watch time, CTR, and retention.
- You develop and execute a data-driven growth strategy based on experiments, insights, and clear audience positioning.
- You optimize titles and thumbnails (packaging), run structured tests, and continuously improve performance.
- You analyze performance data (e.g., retention, traffic sources, user behavior) and derive actionable optimization measures.
- You improve video structure, hooks, and storytelling to increase watch time and audience retention sustainably.
- You develop scalable content formats with a clear growth focus.
- You own publishing and SEO, including metadata, keywords, and playlist structure.
- You collaborate closely with internal teams (Creative, Education, Brand, SEO) to align content with strategy and performance goals.
Your profile
- You bring solid experience in YouTube management and understand key performance metrics such as CTR, watch time, retention, and subscriber growth.
- You think data-driven and strategically, building growth approaches based on analysis, testing, and audience insights.
- You have a strong sense for content packaging — especially titles, thumbnails, and their continuous optimization.
- You are able to translate performance data (e.g., retention curves, traffic sources, user behavior) into concrete actions.
- You understand storytelling, video structure, and how to build scalable content formats.
- You have an interest in topics such as recovery, movement, and health, and enjoy working in an international environment.
- You are fluent in German and English.
This awaits you with us
We’ve created plenty of space for recovery and recharging. This includes six weeks of vacation, a home office policy, and flexible working hours. Intentional moments of activation are a natural part of our daily office life, where we actively promote healthy ways of working. We love our location, which offers a beautiful view of the lake and the many benefits that come with it. Our role-based way of working is defined by transparency, clear ownership, and a strong sense of self-responsibility. We actively encourage internal and external knowledge sharing, enabling continuous growth and development together. And we genuinely enjoy spending time with each other. In addition, as an employer we cover 70% of pension fund contributions, and our employees benefit from product discounts both internally and with external partners.
Ready to scale our YouTube channel?If you don’t just want to manage YouTube but turn it into a scalable growth channel, we look forward to your application.
A traditional cover letter is not required.
What matters more to us is your experience and the impact you’ve created.
Please answer the following questions briefly:
- Tell us about a YouTube channel you have scaled. What levers did you use and what results did you achieve?
- How do you approach retention analysis, and what actions do you derive from it?
- After reviewing our channel: Which 3–5 immediate improvements would you suggest — and why?
Your contact person
Do you have any questions?I’m your point of contact from the People & Culture team. I’m happy that you’re interested in our company and would be glad to answer any questions you may have about working at BLACKROLL®.
Ulrike Weber
+49 (0)7141/6962-594
career@blackroll.com(Availability: Mon/Wed 09–14 · Tue/Thu 09–17)