Marketing and Omnichannel Specialist

Job Description SummaryThe Marketing and Omnichannel Specialist supports marketing activities and is responsible for executing and accelerating integrated online, offline, and F2F marketing strategies across the hub (Germany, Switzerland, Austria), aligned with the Waters Biosciences EMEA Marketing Plan.

At the local level, the role supports marketing activities, including the planning and execution of local events, congresses, trade fairs, and targeted local marketing campaigns, in close collaboration with the customer-facing team (sales, applications) and other internal and external stakeholders.

Job Description

We are the makers of possible  

  

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.  

  

Why Join Us? 

 

BD is proud to be certified as a Top Employer 2026 in Europe, reflecting our commitment to creating an exceptional working environment. 

 

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.   

Become a maker of possible with us! 

Role Overview

The Marketing and Omnichannel Specialist supports marketing activities and is responsible for executing and accelerating integrated online, offline, and F2F marketing strategies across the hub (Germany, Switzerland, Austria), aligned with the Waters Biosciences EMEA Marketing Plan.

At the local level, the role supports marketing activities, including the planning and execution of local events, congresses, trade fairs, and targeted local marketing campaigns, in close collaboration with the customer-facing team (sales, applications) and other internal and external stakeholders.

The Omnichannel role covers executing and accelerating integrated online and offline marketing strategies across the hub (Germany, Switzerland, Austria), fully aligned with the Waters Biosciences EMEA Marketing Plan. This includes optimizing customer journey touchpoints, increasing demand generation and revenue capture, and enhancing multichannel effectiveness through data-driven, efficient omnichannel marketing.

The position plays a key role in advancing an omnichannel (online and offline) commercial model that improves the customer experience, increases marketing efficiency, and reduces manual processes, delivering measurable business impact.

Responsibilities:

Sales Support & Lead Management

• Management of the end-to-end lead process from campaign initiation to qualified handover to Sales according to best practice rules.

• Ensuring strong alignment between Marketing and Sales to improve lead conversion rates

Local Marketing & Events

• Support in planning and execution of local marketing events. End-to-end management of local congresses and trade fairs, including planning, execution, and post-event activities

• Coordination with organizers, post-event follow-up via SFDC and Showpad, and success evaluation

• Execution of local marketing campaigns, including development of Social media posts, flyers, print advertisements, and cross-channel communications

Omnichannel & Campaign Management

• Execution of integrated omnichannel marketing strategies (online: web and Showpad; and offline) in alignment with the Waters Biosciences EMEA Marketing Plan: physical materials and digital platforms.

• Support of creation, adaptation, and localization of campaign assets based on centrally developed marketing materials.

• Support in developing marketing plans across multiple platforms and communication channels, tailored to target audiences and strategic priorities

Performance Analysis & Optimization

• Analysis of campaign KPIs to evaluate performance, channel preferences, and message effectiveness

• Derivation and implementation of optimization measures to improve overall campaign effectiveness

Marketing Infrastructure & Processes

• Analysis and evaluation of existing marketing infrastructure, content, databases, and tools within the hub

• Support in the setup, rollout, and continuous improvement of lead generation and lead management processes in close collaboration with Sales

Market & Customer Insights

• Planning and execution of market research and customer insight initiatives

• Application of market and customer insights to improve targeting, personalization, and campaign design

Collaboration & Internal Communication

• Delivery of regular, impactful internal communications to key hub stakeholders to ensure transparency and effective use of marketing initiatives

• Collaboration with the EMEA Omnichannel Marketing Team to align EMEA Integrated Marketing Plan activities and hub marketing activities

Skills and Competencies

• Relevant Sales and/or Marketing experience, preferably within Med Tech or Life Science Industry,

• Marketing & Digital Communication expert or the willingness to become one

• Strategic thinking

• Campaign Design and content creation

• Data analytics as user

• Strong Communicator with different internal audiences

• Project Management skills

Desired Qualifications

• Bachelor's and/or Master’s degree level in a natural / medical science qualification or equivalent

• Omnichannel marketing experience (preferably)

• Fluent German and English language

• PC Literate intermediate level in Excel/Word/PowerPoint, etc.

• CRM & Sales enablement tools knowledge preferred (SFDC, Showpad, etc.)

Knowledge Development & Continuous Improvement

• Development of in-depth knowledge of the product portfolio, BU value propositions, and omnichannel and digital marketing best practices

• Knowledge sharing within the marketing team and active contribution to EMEA-wide omnichannel projects

• Contribution to the continuous improvement of marketing processes and efficiency within the hub

Complexity of Duties

• Ability to work on long-term project and complex issues

• Ensures budgets and schedules to meet business requirements

• Position will be hybrid (office location is Heidelberg)

• Successful candidate must be willing to travel (ca. 10%) to support the Hub (Germany, Switzerland, Austria)

Click on apply if this sounds like you! 

 

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. 

 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.  

 

To learn more about BD visit: https://bd.com/careers 

Required Skills

Optional Skills

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Primary Work LocationDEU Heidelberg - Tullastrasse

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

€63 600,00 - €96 975,00 EUR Annual