Brand Design & Creative Identity
- Develop and execute brand identities (CI), including logo design and full visual brand guidelines.
- Ensure designs are adaptable across:
- Fashion collections
- E-commerce and digital platforms
- Social media
- Print and physical assets
- Maintain and evolve consistent brand standards across all touchpoints
Brand & Campaign Development
- Conceptualize and develop brand look & feel and seasonal visual directions
- Lead and execute creative campaigns, from ideation to production and post production
- Art direct shoots, including styling references, mood boards, and on-set direction
- Collaborate closely with internal teams and external creatives (producers, photographers, stylists, etc.)
Event Design & Creative Direction
- Create visual concepts and CI for our ABOUT YOU events, including fashion shows and branded experiences.
- Translate thematic ideas into cohesive, immersive visual environments
- Oversee design execution across physical and digital event assets
Creative Strategy & Brand Direction
- Develop a strong understanding of each brand’s DNA, positioning, and audience
- Contribute to and help define visual strategy and long-term creative direction
- Stay ahead of trends in fashion, design, and culture, bringing fresh and relevant perspectives