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Marketing Manager - App Marketing (all genders)
Hamburg, GermanyPosted 14 days agoFull-time
Job details
Company
ABOUT YOU SE & Co. KG
Location
Hamburg, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Digital Marketing
Posted date
13 Apr 2026
Valid through
Job description
- Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
- Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
- Manage budgets, forecast performance, and scale campaigns to maximize results
- Run analyses, A/B tests, and experiments to drive continuous optimization
- Track industry trends and identify growth opportunities with strategic initiatives
- Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
- Mentor junior team members and share best practices