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Lead Product Marketing (all genders)
Hamburg, GermanyPosted 14 days agoFull-time
Job details
Company
ABOUT YOU SE & Co. KG
Location
Hamburg, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Other
Posted date
13 Apr 2026
Valid through
Job description
- Develop go-to-market strategy for enterprise and B2B audiences
- Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
- Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
- Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
- Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
- Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
- Analyze market trends, competition, and customer data to optimize GTM strategies