Head of Digital Product - Mobile App

YOUR MISSION

App Ownership & Strategy

• Own the end-to-end strategy for PUMA’s global App experience, ensuring the platform supports the company’s broader Direct-to-Consumer and commercial objectives.

• Define and maintain a clear App vision, roadmap, and prioritisation framework, ensuring the App evolves as a key engagement and commerce channel within PUMA’s digital ecosystem.

• Collaborate closely with the Global CX Director, commercial teams, and senior digital stakeholders to align the App strategy with business priorities, consumer expectations, and market opportunities.

• Translate business goals, consumer insights, and commercial opportunities into clear product strategies that guide the evolution of the App experience.

• Create and maintain high-quality strategy documents, narratives, and decision frameworks that align stakeholders across Digital, Commerce, and Technology.

Leadership & Team Management

• Lead and develop the cross-functional teams responsible for the App experience, including Product Owners, designers, and engineering squads.

• Provide clear direction, prioritisation, and decision-making across all App initiatives.

• Ensure strong collaboration between product, engineering, design, data, and research teams, fostering a culture of accountability, ownership, and continuous improvement.

• Act as the senior escalation point for product decisions and delivery challenges relating to the App.

Delivery & Execution

• Ensure consistent, high-quality delivery across all App initiatives, balancing long-term platform evolution with short-term business priorities.

• Establish and maintain effective ways of working, governance, and planning frameworks that enable teams to move efficiently from discovery through to delivery.

• Work closely with engineering leadership to ensure the App platform evolves in a scalable and sustainable way.

• Manage dependencies between the App and other digital portfolios such as commerce, discovery, membership, and checkout.

App Platform & Infrastructure

• Own the product direction for the PUMA App platform and infrastructure, ensuring the technical foundations support long-term scalability, performance, and innovation.

• Collaborate closely with engineering leadership to define platform capabilities, technical roadmaps, and infrastructure improvements required to support the App experience.

• Ensure the App platform integrates effectively with wider digital systems and services across the PUMA ecosystem.

• Support the continuous evolution of the App as a high-performance platform for commerce, engagement, and consumer interaction.

Performance & KPIs

• Own the KPIs and outcomes for the App channel, including engagement, retention, conversion, and commercial contribution.

• Use data and insights to guide prioritisation, evaluate performance, and drive continuous optimisation of the App experience.

• Clearly communicate progress, risks, and performance insights to senior stakeholders across the organisation.

• Be accountable for delivering measurable impact through improvements to the App experience.

Stakeholder Management

• Partner closely with senior stakeholders across D2C, Technology, Commercial, Brand, Marketing, and Analytics.

• Work directly with the Global CX Director to ensure the App strategy supports broader digital experience goals.

• Collaborate with commercial teams to ensure the App effectively supports merchandising, campaigns, and revenue opportunities.

• Represent the App in senior forums, articulating strategy, priorities, and trade-offs with clarity and confidence.

• Align global and regional teams around a unified vision for the App experience.

YOUR TALENT

Experience

• 7+ years of experience working in digital product management, ideally within large-scale eCommerce, retail, or Direct-to-Consumer environments.

• 4+ years in senior product leadership roles, leading product teams responsible for consumer-facing digital platforms.

• Proven experience leading mobile app products or platforms, including ownership of mobile app strategy and roadmap.

• Demonstrated success managing cross-functional product teams including Product Owners, designers, and engineers.

• Experience operating within complex global organisations, aligning product initiatives with commercial and customer experience goals.

• Strong track record delivering consumer-facing digital products that drive measurable commercial impact.

• Experience collaborating with senior leadership teams to define strategy and prioritise investment in digital capabilities.

Skills & Capabilities

• Strong strategic thinking with the ability to translate long-term vision into clear product roadmaps.

• Deep understanding of mobile app ecosystems, mobile commerce, and consumer engagement platforms.

• Ability to balance consumer experience, commercial objectives, and technical constraints.

• Strong stakeholder management skills, capable of influencing senior leaders across Digital, Technology, and Commercial teams.

• Excellent communication and storytelling skills, able to clearly articulate product strategy and decisions.

• Data-driven mindset with the ability to interpret product performance metrics and guide optimisation initiatives.

• Comfortable operating in fast-paced, iterative product environments.

This jop opportunity will be available in full-time or part-time.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.