Company
Djeholdings
Location
Hamburg, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Brand Management
Secondary category
Marketing Operations & Analytics
Posted date
2 Mar 2026
Valid through
1 May 2026
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Role Overview
As an Account Manager – Brand & Campaign Communications, you will lead the day-to-day management and strategic development of integrated 360° brand campaigns for FMCG clients.
You combine a strong foundation in classic PR and brand communication with deep expertise in social media and influencer marketing — understanding that creator collaborations are an essential extension of earned-first brand strategies.
You are responsible for cross-media campaigns (including PR, digital, social, influencer, events and stakeholder communications) and translating strategic objectives into culturally relevant, high-impact communication programs.
You are comfortable pitching top-tier media, advising clients at senior level and briefing influencers — ensuring cohesive storytelling across all touchpoints.
Key Responsibilities
Campaign & Project Leadership
Independently lead and manage cross-channel brand and campaign communications programs
Steer 360° campaigns across PR, digital, social media, influencer marketing, events and stakeholder engagement
Translate strategic goals into integrated, creative and effective communication measures
Drive internal cross-functional collaboration (creative, strategy, digital, influencer, paid, etc.)
Ensure seamless execution across all channels and touchpoints
Strategy & Concept Development
Develop compelling communication strategies, campaign concepts and culturally relevant storylines
Lead and actively contribute to internal strategic and creative processes
Identify cultural insights, trends and moments that strengthen brand relevance
Shape integrated campaign frameworks tailored to FMCG brands and fast-moving consumer audiences
Client Management
Act as primary client contact and trusted advisor
Provide midlevel counsel based on strong experience and strategic perspective
Demonstrate strong planning capabilities and operational excellence
Identify growth opportunities and proactively expand mandates
Media & Social Media
Drive proactive strategic media relations in close collaboration with media specialists
Develop and manage influencer strategies aligned with brand positioning
Lead influencer briefings
Manage complex stakeholder landscapes where required
Content & Storytelling
Develop compelling narratives, press materials and brand messaging in close collaboration with media specialists
Ensure cohesive storytelling across earned media and influencer ecosystems
Translate brand purpose and positioning into culturally relevant, social-ready campaign assets
Budgeting & Controlling
Develop and oversee campaign budgets
Create detailed project plans and timelines
Ensure financial efficiency and strong project controlling
Business Development
Support new business pitches with integrated 360° campaign ideas
Contribute strategic brand, PR and influencer thinking to proposals
Identify upselling and cross-selling opportunities
Requirements
3–6 years of experience in PR, brand communications or integrated agency environments (FMCG experience preferred)
Strong expertise in brand PR and campaign communications
Proven experience leading social media and influencer marketing programs
Deep understanding of cultural relevance and modern brand building
Experience leading cross-functional campaign structures
Solid budget management and project controlling skills
Strong presentation and client advisory capabilities
Fluency in German and English
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.