Company
Bf
Location
Hamburg, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Brand Management
Posted date
31 Mar 2026
Valid through
30 May 2026
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
As National Jack Daniel’s Brand Ambassador, you are the face, voice and cultural connector for Jack Daniel’s in Germany.
You’ll own how the brand shows up in the on-trade, in culture and in consumer-facing moments ensuring Jack Daniel’s is poured, talked about and recommended with confidence and pride.
Your role is rooted in advocacy: building meaningful relationships with modern hospitality professionals, supporting them on their terms, and creating long-term influence that travels from the bar to the guest. Through this work, you’ll help reinforce Jack Daniel’s position as a must-pour whiskey that bartenders choose to work with and happily recommend.
This is a national role with focus. You’ll work across Germany, prioritising key cities, influential venues and cultural touchpoints where relevance is created and shared.
Full ownership of Jack Daniel’s advocacy in Germany - 100% brand focus
A peer role within the advocacy team, with clear responsibility and trust
The freedom to execute boldly within established brand and advocacy frameworks
A role that blends on-trade credibility with visible, consumer-facing impact
Space for personality, presence and rock ’n’ roll grounded in professionalism
Owning Jack Daniel’s in Germany
Act as the primary brand ambassador and guardian for Jack Daniel’s nationwide
Build and maintain strong relationships with bartenders, operators and cultural connectors
Ensure the brand shows up consistently, credibly and with contemporary relevance
On-Trade Advocacy & Education
Deliver impactful trainings that build confidence, pride and capability behind the bar
Support bartenders with the tools and stories to represent Jack Daniel’s authentically
Represent the brand as a trusted, modern and culturally fluent partner to the trade
Events & Experiences
Execute brand-led events and moments that reflect Jack’s DNA - bold, human and unforced
Work across formats: from intimate bartender moments to high-energy cultural activations
Ensure every experience is intentional, well-crafted and true to the brand
Consumer-Facing Presence
Represent Jack Daniel’s in consumer-facing environments where a human brand presence matters
Support brand moments at the intersection of bar culture, nightlife and community
Help translate on-trade credibility into consumer relevance
Content & Social Visibility
Actively contribute to Jack Daniel’s content and social ecosystem
Capture real moments, real people and real energy, not staged brand theatre
Work with internal and external teams to keep Jack visible, relevant and recognisable across channels
Team & Cross-Functional Collaboration
Work as a peer within the advocacy team - aligned, dependable and proactive
Champion cross-functional work with the Brand & Sales Team
Execute brand plans and global Jack Daniel’s advocacy programmes with precision
Bring energy, presence and professionalism - focused on delivery, not distraction
What You Bring to the Table
3–5+ years experience in hospitality, premium spirits, advocacy or culture-led brand work
Strong credibility with bartenders and a deep understanding of bar culture
Confident executing defined strategies while bringing energy and personality to the role
Comfortable being visible: hosting, training, presenting and representing the brand
Social-media fluent and content-aware, with a feel for what resonates
Self-driven, reliable and organized - able to manage a national role with focus
Fluent in German, very good English
Based in Germany, with flexibility to travel (minimum 60% of your time)
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
1