Marketing Manager (m/f/d) EMEA, Molecular Diagnostics

     

JOB DESCRIPTION:

About Abbott 

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.  

In Germany, Abbott has more than 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena and Hamburg.  

Working at Abbott  

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:  

• Career development with an international company where you can grow the career you dream of 

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

• A challenging position in a fast-growing crisis independent industry 

• To become part of a dynamic, highly educated, highly skilled, and motivated team 

• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication 

• Multi-national environment, where we foster the development of our talents within the enterprise 

The Opportunity  

This position works out of our Wiesbaden location - Abbott Diagnostics GmbH. This role develops and implements marketing activities that communicate the value proposition of the portfolio of Molecular Diagnostics at Abbott for the Infectious Disease product portfolio as determined by the EMEA Marketing Director.

Key focus of the role is the effective management of the product portfolio to achieve EMEA sales plan.

Your Tasks:

• Preparation and implementation of product marketing and launch plans with strategic positioning of Abbott in the Area and delivering tactical plan with selected Marketing tools to achieve goals set. Managing product marketing budget.
• Continuous analysis of market and competitive trends, implementing necessary adjustments to marketing strategy as needed, and reporting back into Area peers and Global Strategic Marketing.
• Close cooperation and alignment of marketing activities with Global Strategic Marketing peers, Area Scientific Affairs, and Commercial Excellence.
• Supporting management in building, updating, and implementing business plans.
• Serving as key marketing contact for sales organizations and distributors where appropriate
• Fostering cooperation with other Abbott divisions
• Create, review and distribute relevant product documentation
• Organizing and supporting appropriate congresses/customer event activities; using digital and AI related tools
• Travelling to client locations internationally across the Area as well as company meetings in alignment with EMEA Marketing Director.

Your Qualification:

• Biological/medical, degree level education, Marketing or Business degree an advantage.
• Excellent scientific background, proven international product management and marketing skills, experience in sales, and proven success in business achievements.
• Preferred 3+ years’ experience in the in vitro diagnostics business in national and international roles.
• Must have excellent communication skills and be equally at ease in one-in.one situations as well as group presentations and negotiations with healthcare establishment.
• Must have extensive knowledge of healthcare provision in the Area and the IVD market in particular.
• Must be savvy in digital marketing, social media and use of AI tools and agencies.
• Well-organized with excellent follow-up skills and the ability to adjust and readjust priorities without confusion.
• Fluent in English. Additional language relevant for the Area is a must.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.  

 

Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

AMD Molecular

        

LOCATION:

Germany > Wiesbaden-Delkenheim : G02

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable