Senior Manager, Marketing – HOKA
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role:
As Sr. Manager, Marketing HOKA, you’ll lead the creation and execution of brand strategic plans, seasonal strategies, and go-to-market initiatives for one of our fastest-growing regions. You’ll be the voice of HOKA in DACH, building a distinct and relevant brand image through integrated channel planning and consumer-facing experiences. This high-impact role is perfect for a dynamic, strategic thinker with deep market knowledge and a passion for premium brand experiences.
Your Impact:
- Build brand awareness and love in the DACH region, with a focus on Germany
- Drive 360 amplification of key sports and cultural moments, especially in Berlin
- Adapt regional marketing plans for cultural relevance while maintaining strategic alignment
- Lead trade marketing initiatives, ensuring in-store excellence and engaging activations
- Build a strong community around the brand and reinforce key relationships
- Drive innovation in consumer connection and elevate brand positioning
- Manage commercial initiatives, partnerships, agencies, and strategic retail accounts
- Develop and execute marketing programs and campaigns for DTC efforts, both online and in retail
- Oversee marketing budgets and ensure effective allocation across channels
- Evaluate and enhance cross-category, multichannel consumer experiences
- Mentor and develop the local marketing team, optimizing structure and resources
- Align cross-functionally with commercial teams and EMEA marketing functions
- Conduct market research and gather local insights to refine strategies
- Compile and synthesize marketing reports, tracking progress and development
- Ensure deadlines and budgets are maintained across all activities
Who You Are:
- A team player, who thrives working in a cross functional collaborative environment
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity
- Strategic thinker who translates objectives into actionable initiatives
- Confident communicator with strong influencing skills
We would Love to Hear from People with:
- Substantial marketing experience, including brand strategy, product launches, and campaign execution
- Strong knowledge of Germany’s running category and culture (highly preferred)
- Proven experience developing and executing country-specific marketing strategies
- Consumer-driven, willing to challenge ideas and take calculated risks
- Ability to balance strategic planning with day-to-day execution
- Passionate about HOKA, sport, and the lifestyle of sport
- Effective budget management and organizational capabilities
What We Will Give You:
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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