A2MAC1 is the global leader in data driven benchmarking and cost analysis for the automotive industry. We provide the most comprehensive suite of solutions used by engineers and designers across the entire automotive value chain. Our platform helps companies understand their competitive landscape, accelerate innovation, optimize vehicle design, and improve cost efficiency. With more than 25 years of experience, A2MAC1 has become the industry standard and a key driver of innovation and cost savings for the global automotive sector.
We are seeking a Global Marketing Communications Specialist (m/f/d) to strengthen A2MAC1’s global brand presence by driving impactful communication initiatives across digital, media, and partner channels. This role plays a key part in shaping and amplifying A2MAC1’s global messaging, ensuring consistent brand positioning, and supporting awareness and engagement through coordinated communication strategies.
In this role, you will manage and optimize A2MAC1’s global digital presence, lead storytelling and content creation efforts, support campaign execution, and collaborate closely with global and regional marketing teams. This position is central to our global marketing ecosystem and reports directly to the Global Director of Marketing.
Key Responsibilities
Global Communications & Brand Positioning
- Develop and execute integrated global communication initiatives to strengthen A2MAC1’s brand visibility and positioning.
- Ensure consistency of brand messaging, tone of voice, and visual identity across all communication channels and regions.
- Collaborate with global and regional marketing teams to align communication strategies with business priorities.
Digital Presence & Social Media Management
- Manage A2MAC1’s LinkedIn presence, including strategy, content creation, thought leadership initiatives, and campaign coordination.
- Oversee the planning, execution, and optimization of LinkedIn paid campaigns supporting global and regional initiatives.
- Monitor digital performance, engagement, and reach to continuously improve content impact.
- Partner closely with Regional Marketing to ensure alignment across all digital channels.
Website & SEO Management
- Oversee the management and evolution of A2MAC1’s website to ensure alignment with key messages, product positioning, and brand identity.
- Coordinate and produce website content, including thought leadership pieces, in collaboration with internal stakeholders.
- Implement SEO best practices to enhance visibility and drive organic traffic in key markets.
Content Creation & Thought Leadership
- Create, adapt, and distribute high-impact content (articles, blog posts, videos, presentations) to support brand awareness and global campaigns.
- Collaborate with marketing colleagues and internal experts to develop compelling communication materials.
- Ensure all content aligns with A2MAC1’s global messaging strategy and resonates with target audiences.
Key Measures & Success Indicators
- Brand awareness & visibility (e.g., LinkedIn qualitative & quantitative performance)
- Digital & content performance (e.g., website and campaign metrics)
- Content creation & collaboration effectiveness
Requirements
Professional Background
- 3–5 years of experience in B2B marketing, ideally in external communication or marketing communications.
- Strong experience with LinkedIn management (organic + campaign), website content management, and SEO.
- Experience working in global organizations with diverse stakeholders.
- Familiarity with complex B2B product portfolios.
- Background in automotive and/or SaaS is a plus.
Skills & Abilities
- Strong website content management skills (WordPress experience is a plus).
- Deep expertise in LinkedIn organic communication & campaign management.
- Excellent content writing, storytelling, and editorial skills.
- Experience with basic graphic creation tools (e.g., Canva).
- Creativity, strategic thinking, and ability to produce original ideas.
- Excellent written and verbal communication skills in English; additional languages are a plus.
- Strong stakeholder management skills and ability to collaborate cross-functionally.
Benefits
- Monthly subsidy of 50 EUR for your Wellpass to support your health and wellbeing
- Meal subsidies for the company canteen
- Work in an international environment with exciting challenges and a dynamic team spirit
- Join team events such as B2Run, Oktoberfest, and Christmas celebrations
- Free fresh fruit, coffee, tea, water, and nuts to support a pleasant and healthy work environment
- A modern office located directly at Laimer Bahnhof – easily accessible by public transport and car, including employee parking spaces