Job Title: VP Marketing, P+, GSA

 

 

 

Job Title: VP Marketing, P+, GSA

Paramount+ is a premium streaming subscription service delivering live sports, breaking news and a Mountain of Entertainment™ to audiences around the world. As a cornerstone of Paramount’s global Direct-to-Consumer business, it sits at the heart of the company’s long-term strategic ambition.

Following the landmark 2025 merger with Skydance, Paramount has entered a bold new chapter. Backed by strong ownership and clear leadership under Chairman and CEO David Ellison, the company is actively accelerating its transformation into a next-generation streaming powerhouse.

Paramount is investing decisively in growth — unifying its global technology platforms across Paramount+ and Pluto TV, expanding premium original programming, securing long-term live sports rights, and strengthening local content production in strategically important markets. The objective is clear: drive subscriber growth, deepen engagement and build sustainable long-term value.

The global reorganisation of the Direct-to-Consumer division reflects this ambition. With faster decision-making, greater integration across content, marketing and technology, and a sharpened focus on performance and profitability, Paramount is positioning its streaming business for long-term leadership in an increasingly competitive market environment.

The company’s portfolio brings together some of the most iconic and culturally influential brands in global entertainment — including Paramount Pictures, CBS, Nickelodeon, MTV, Comedy Central, Showtime®, Paramount+ and Pluto TV — reaching audiences across linear, digital and streaming platforms worldwide.

Paramount is not simply adapting to the future of entertainment — it is actively shaping it.

As VP Marketing, GSA, you will play a central role in driving subscriber growth, strengthening brand perception, and shaping cultural relevance across Germany, Switzerland and Austria – one of the most important markets within EMEA.

The role combines strategic direction with hands-on leadership. You will translate EMEA priorities into locally resonant, high-impact marketing initiatives, ensuring best-in-class cross-platform execution across brand, title, media and social.

This is a unique opportunity to help shape the future of a premium global streaming brand in a dynamic and competitive market – with visible impact on acquisition, retention and long-term subscriber engagement.

Overview

This role will lead execution of all marketing initiatives across the region, responsible for driving brand growth, brand perception, title awareness and audience engagement in one of Paramount’s key European markets. 

This is a pivotal hands-on leadership role that oversees a high-performing team across title and partner marketing, media, creative and social. You will be instrumental in shaping the regional marketing strategy, ensuring alignment with global priorities while delivering locally resonant campaigns that captivate audiences and drive results.
The role reports into the SVP, Head of Marketing, EMEA and plays a pivotal role in the EMEA Senior Management Team.

Key Responsibilities

Strategy and Planning

• Define and lead the overarching marketing and media strategy and set annual, quarterly and rolling plans for Paramount+ in GSA, aligned with EMEA and global priorities.
• Champion the Paramount+ brand, ensuring consistent positioning and messaging across all consumer touchpoints.
• Lead local original and multi title marketing where they differ from EMEA and global priorities
• Manage the local marketing budget and set clear department KPIs
• Champion editorial excellence and platform-native content strategies that resonate with local audiences.
• Support the integration of social-first thinking across all marketing efforts.
Measurement
• Continually track local KPIs and assess impact of marketing activity on user acquisition, retention and LTV, driving efficiencies and local understanding into the global UA and retention teams as well as the EMEA strategy and planning teams
• Continually improve campaign effectiveness and efficiencies integrating creative testing and cross-media campaign findings to optimise ROI

• Ensure campaigns are optimized across the marketing funnel, driving awareness, consideration, and conversion.
Creativity
• Oversee all creative output, ensuring world-class storytelling and brand consistency across campaigns.
• Inspire the Creative Director to push creative boundaries, win awards, and deliver impactful campaigns & partnerships which drive maximum awareness and engagement to drive intent to subscribe
• Drive innovation and creativity across all marketing disciplines, from experiential to partner, brand to performance.
• Drive brand awareness, love, consideration and buzz leaning in to social and experiential to bring the brand to life

Leadership

• Lead, mentor, and inspire a team of senior marketing professionals.
• Foster a collaborative, high-performance culture that encourages creativity, accountability, collaboration and continuous improvement.
• Work closely with P+ EMEA teams including VP Brand and Title Marketing, VP Media and Social, VP Creative and Sr Director Audience and Marketing Strategy to share best practices and align on cross-market initiatives.
• Work with Global User Acquisitions and Lifecycle teams and local and EMEA PR teams to drive holistic and efficient audience comms around key priorities
• Collaborate with content and distribution teams to deliver compelling partner marketing campaigns.
• Ensure efficient resource allocation, budget management, and compliance with legal and safety protocols.
• Play an integral role in the EMEA Marketing SLT and drive process improvements and agile ways of working across the marketing function.

Candidate Profile
• 10+ years senior marketing leadership experience in streaming or subscription D2C services
• Deep understanding of the GSA market, media, audiences and cultural landscape
• Strong strategic thinking, creative vision, and operational rigor.
• As happy implementing campaigns as driving strategy and leading team
• Exceptional ability to deep dive into data and derive actionable insights
• Exceptional leadership and team-building skills.
• Fluent in English and German.

The Opportunity

This is a unique opportunity to lead the marketing charge for Paramount+ in GSA during a time of transformation and growth. You’ll be part of a dynamic, forward-thinking team shaping the future of streaming in Europe, with the backing of a newly merged global entertainment powerhouse.

Skills and Experience

Understanding and experience of delivering fully integrated direct to consumer campaigns including use of emerging platforms and understanding performance data to drive insight and decision making.
Leverages data analytics to guide decisions, ensuring campaigns balance CPA with LTV and optimize acquisition and retention metrics.
Inspirational leader who inspires and motivates teams to deliver their very best.
High EQ, great interpersonal skills and are able to influence and persuade stakeholders.
Self-sustaining, resilient and proactive.
Able to manage self and others within a complex matrix environment.
Good at planning and getting the details as well as the big picture right.
Proven 10+ year senior leadership D2C/streaming and brand building experience
Experience leading creative, social, marketing and media teams and agencies
A strong presenter and excellent communicator
Have managed budgets, big and small and know how to measure ROI on creative output
Seek innovative solutions to complex problems

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.