The Business Analytics Manager supports the business in developing business frameworks and related analytical processes based on the needs of the
Company’s Senior Management, Commercial, Marketing, Commercial Operations, Finance and Manufacturing functions. Reports to the VP & Managing Director DACH.
Key Responsibilities:
- Engages with relevant internal stakeholders incl. BUD, NSM to implement a SFE program to drive the business needs and support the sales strategy
- Measuring the activity of the sales force and monitoring their results, while also aligning to the needs of relevant stakeholders e.g. operational team, BUD, NSM, field force
- Monitoring data analysis, sales tracking data and sales activities to support recommendations to the sales manager, to develop and improve performance of sales teams
- Provides on-going support to field force and recommends ways to develop methodology to optimize physician or managed care coverage
- Segmentation and targeting of all stakeholders (e.g. HCP´s) across the channels being deployed in close cooperation with the complete commercial team
- Bridges the gap between the CRM system and the users interact with the software with an in-depth understanding of e.g. sales, marketing, business processes, and how they relate to the tool
- Builds the interface between administrators and local business needs (customizing)
- Creates and runs market research (primary & secondary) projects with decisive results
- Provides reliable and accurate analyses and reports to internal customers to support decision making on key strategies
- Presents recommendations and findings to various stakeholders within the commercial organization managed care coverage
- Defines productivity indicators for use in measuring performance and ensures the implementation of launch and action plans contribute to increased effectiveness.
- Develops tailored dashboards/reports to monitor performance data and track progress, ensuring they are easy to use and implement for the end user
- May act as MRP Owner