At Zooplus, Audience Strategy & Activation is evolving from campaign-based targeting to decision-led, reusable audience building blocks that power CRM, onsite, app and paid media creating end-to end user experiences across 25+ markets.
We are looking for a Working Student to support the Audience Management & Strategy function in Marketing Intelligence department building scalable, data-driven audience frameworks — supported by our Customer Data Platform (CDP) and internal data products.
This is an opportunity to work at the intersection of data, growth and marketing technology.
1. Audience Building & Activation Support
- Support creation of reusable audience logic (e.g. lifecycle segments, category propensities, brand affinities, churn risk groups)
- Assist in preparing audience exports and QA checks
- Help document audience definitions and governance rules
- Support activation across CRM, paid, onsite and app platforms
2.Data & Insights Support
- Help analyze audience performance and activation results
- Work with SQL-based outputs and validate data consistency
- Support testing & experimentation documentation
- Identify data gaps or manual bottlenecks in the process
3.Process & Governance
- Maintain audience documentation in Jira
- Ensure clean handover between stakeholders (Marketing, Product, Engineering)
- Support automation initiatives to reduce manual audience creation
What We're Looking For
- Currently enrolled in Business, Marketing, Data Science, Economics or similar
- Strong analytical mindset (comfortable with Excel; independent SQL querying skills)
- Interest in CRM, CDPs and marketing technology stack
- Structured, detail-oriented and process-driven
- Curious about how marketing and activation work at scale
Nice to Have:
- Experience with data layers, data products, CRM and CDP tools (e.g. Braze, Tealium, Salesforce or similar)
- Exposure to segmentation or A/B testing
What You'll Learn
- How scalable audience management works in a multi-market e-commerce company
- How decision-based segmentation enables cross-channel activation
- How data products power growth decisions
- How to move from manual campaign targeting to reusable audience frameworks via empowering decisions between marketing, product and engineering stakeholders