Senior Product Marketing Manager (f/m/d) - Berlin

How will you make an impact?

Are you excited by how AI, content infrastructure, and composable systems are transforming modern businesses? Do you enjoy turning highly technical capabilities into differentiated messaging that resonates with developers, architects, product teams, and enterprise buyers? If yes, then you will love this role!

We’re hiring a Senior Product Marketing Manager to serve as a resident storyteller and go-to-market leader for Hygraph’s platform. You will shape product positioning, drive GTM strategy across key use cases, and help customers understand why structured content and governance matter more than ever in the AI age. You will report to the Chief Marketing Officer.

This role is ideal for someone who thrives at the intersection of:

• Technical depth and strategic narrative

• Product and market clarity

• Developer empathy and enterprise relevance

• Creative storytelling and executional rigor

What you will be working on:

• Partner closely with Product Management, Engineering, Sales, and Marketing to develop differentiated positioning, messaging, and go-to-market strategy.

• Lead product launch planning and execution, including narrative development, campaign strategy, and enablement materials.

• Support compelling customer- and market-facing content across the funnel, including blog posts, decks, messaging frameworks, solution briefs, videos, and webinars.

• Develop sales enablement and competitive playbooks that help Hygraph win against platforms like Contentful, Storyblok, Sanity, and Contentstack, especially in complex content and enterprise scenarios.

• Own core market and competitive research, translating insights into clear messaging, sharper ICP alignment, and more effective GTM execution.

• Collaborate with strategic partners in the composable ecosystem (cloud, commerce, DX platforms) to build joint messaging and go-to-market initiatives.

• Drive thought leadership around the evolving digital experience market, including how AI is reshaping content operations, governance, and experience delivery.

• Operate independently in a fast-moving, high-ownership environment, managing multiple cross-functional projects from concept to execution.

Our expectations from you

• 7+ years of experience in B2B SaaS, with 3+ years in Product Marketing or a closely related GTM role.

• Strong experience in positioning and marketing technical platforms, ideally in one or more of:
  a. CMS / DXP

  b. Developer tooling
  c. Data or infrastructure software
  d. API-first SaaS platforms

• Deep understanding of technical buyer personas, including developers, architects, platform teams, and product-led digital experience owners.

• Proven ability to create high-quality content and messaging across the funnel, from awareness through enterprise decision-making.

• Strong storytelling and communication skills, with the ability to explain complex technical concepts clearly and credibly to both technical and non-technical audiences.

• Experience working cross-functionally with Product, Sales, and Engineering teams to successfully bring products to market.

• A self-starter mindset and comfort operating in a fast-paced startup or scale-up environment with high autonomy.

The Process

• Intro call with People Team

• Interview with Hiring Manager

• Live Session/Case study with team

• Call with C-Level Executive

• Team Fit call and reference check

• Job offer.

The response time after application, screening applications, and setting up the first intro call is usually within 1-2 weeks. You could expect some alterations when necessary.

About us

Hygraph is a dynamic Berlin-based startup and a GraphQL-native, API-first headless CMS built for teams delivering complex, composable digital experiences. Hygraph is on a mission to eliminate complexity for global teams and help them scale content without friction. Our platform empowers you to create, deliver, and distribute content faster and at scale. We’re a team committed to shaping the future of AI-powered content platforms. Trusted by over 50,000 teams worldwide, Hygraph powers structured content across websites, applications, product experiences, and AI-enabled systems.

As AI reshapes how digital experiences are created and operated, Hygraph is helping organizations build on structured, trusted content foundations that enable human-first, AI-accelerated experiences at scale. You will be part of a remote-first, globally distributed team committed to working collaboratively, transparently, and passionately. We believe in a remote-first approach where everyone is encouraged to do their best from wherever they are and work together with transparency, accountability, and ownership. We learn continuously through feedback and have a yearly learning budget to attend training and conferences.

Hygraph is an equal-opportunity employer committed to hiring people with diverse backgrounds. We believe that diversity, unique experiences, qualities, and different cultures enrich our workspace's productivity and promote innovation and creativity.

Note: We are fortunate to receive a large number of applications for our roles. To manage this effectively and give each application the attention it deserves, we use AI-assisted tools to help assess certain screening questions and handle application elements. This helps us ensure a consistent and timely review process. All final hiring decisions are made exclusively by our human recruitment team.